No More Lingerie: Women’s Football League Introduces ‘Performance Wear’

There’s an old saying that you should “dance with the one that brought you.” The sports franchise formerly known as the Lingerie Football League has built a following by featuring players frolicking in lingerie. Now, however, league officials have decided its time to take a more serious approach.

The women-only football league that plans to debut in April in the Gwinnett Arena has a new name and new uniforms.

The Lingerie Football League announced Jan. 9 in Los Angeles that it now is calling itself the Legends Football League. And its uniforms will now be “performance wear,” instead of the lingerie that characterized its previous years.

“This is the next step in the maturation of our now global sport. While the Lingerie Football League name has drawn great media attention, allowing us to showcase the sport to millions, we have now reached a crossroad of gaining credibilty as a sport or continuing to be viewed as a gimmick,” said Mitchell Moraza, LFL founder and chairman, in a news release.

Yes, the gender of the participants still will be evident. But the typical lingerie trim has been eliminated, as well as sexy references in the league logo. And the new subtitle is “Women Of The Gridiron.” (See the attached video.)

The Atlanta franchise will debut in the Gwinnett Arena on Saturday, April 13, vs. Omaha. Tickets are $15-75, according to the information on the Gwinnett Arena events calendar. A second Steam game is scheduled for Saturday, May 18, vs. Cleveland.

“Similar to mixed martial arts and professional wrestling, the LFL is a package of sporting competition and entertainment which makes it a unique brand in which women are the key athletic attractions,” the LFL release said.

“Now we are able to focus more on the sport itself,” LFL athlete Christine Moore said in the attached video.

Will the “Legends Football League” hold the same attraction as the “Lingerie Football League”? Let us know in the comments.

You might also be interested in reading:

Lingerie Football League Coming to Gwinnett

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Lingerie Football League changes uniforms, name in re-branding effort

Last week we told you that the Lingerie Football League had a big announcement coming up, and here it is: no more lingerie. But don’t panic, sir: nothing much has really changed, except the name. Welcome to the Legends Football League.

As you can see in the photo here, if anything the ladies will be wearing even less when the new season rolls around this April. The frilly, underwear-type uniforms have been replaced by “performance wear”, and a slight redesign of the shoulder pads. Other than that, the biggest change is the name. And by calling it the Legends Football League, they don’t even have to change the acronym.

Press release from the league:

“This is the next step in the maturation of our now global sport. While the Lingerie Football League name has drawn great media attention allowing us to showcase the sport to millions, we have now reached a crossroad of gaining credibility as a sport or continuing to be viewed as a gimmick. In the coming years we will further establish this sport in the US, Australia, Europe and Asia as the most known form of American football globally. In order to reach the next milestone, we feel the focus has to be the sport and our amazing athletes”, said Mitchell S. Mortaza, Founder Chairman, Lingerie Football League, LLC.

LFL Re-Brand announcement also includes:
– Performance wear replaces all lingerie aspects of uniform
– New design of logos removing any sexy female figures
– Redesign of shoulder pads to increase protection
– Brand tag line shifts from ‘True Fantasy Football’ to ‘Women of the Gridiron’

So boiling it down, they’ve eliminated the underwear and are now just using really skimpy uniforms. Not sure that counts as being legendary, but I could be wrong.

Twelve teams begin league play in April in the U.S., with expansion to Europe and Australia planned beginning in 2014. A four-team Canadian Lingerie Football League season just concluded in December.

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