The First Ad Campaign On Facebook’s Poke Is For … Lingerie
January 3, 2013 by admin
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A shot of the lingerie ad.
Less than a week after Facebook released its Snapchat competitor, Poke, ad agency Grey Tel Aviv decided to test whether the app was marketing friendly by launching its first-ever ad campaign.
Appropriately, the marketing push was for a lingerie line. (The Poke and Snapchat platform allows users to send texts, pictures, and videos that self destruct after 10 seconds and has been hailed as the perfect sexting app.)
Delta Lingerie gave Grey a simple brief, to promote “a one-time sales promotion on lingerie” that “won’t come back.” Which seemed to work perfectly with Poke’s one-time only viewing platform.
So the shop had model Ninet Tayeb’s agent take a 10-second video of his client getting dressed in her very own bathroom. When she slams the door, the camera zooms to a message asking viewers to go to Delta’s website for a one-time sale.
Of course, the campaign posed quite a few problems. Since users can only send their disappearing messages to a maximum of 40 people at a time, Tayeb’s agent had to manually retake and resend the video over and over again.
There were also limitations on who the Poke campaign could actually be sent to. Daniel Barak, who worked on the campaign, told Business Insider that “In order to bypass the fact that Poke isn’t opened to Brands, we sent the Pokes to the model’s fans through her agent’s personal Facebook profile.”
And then, of course, there are the minor details that the video is completely unsharable and if the consumer blinks, he or she might miss the crucial message at the end of the video.
Watch how they did it below:
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Venus And Serena Williams Get Owned At Ping Pong In The New iPhone 5 Ad
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Lingerie Football League May Change Name, Uniforms (With Video)
January 3, 2013 by admin
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That women-only football league that plans to play in Gwinnett in 2013 has announced a coming “re-branding” that likely will include changes to its name and uniforms.
According to a news release, the Lingerie Football League will announce facets of the re-branding on Wednesday (January 9) in Los Angeles as it gears up for its fourth season in the U.S.
“We have now reached a crossroad of gaining credibilty as a sport or continuing to be viewed as a gimmick,” the press release said in part. “In the coming years we will establish this sport in Canada, US, Australia, Europe and Asia as the most known form of American football globally. In order to reach the next milestone, we feel the focus has to be the sport and our amazing athletes.”
The release also said the makeover “could include as much as a name change, uniform and game equipment modification.”
The Atlanta franchise, named the Steam, will debut in the Gwinnett Arena on Saturday, April 13, vs. Omaha. Tickets are $15-75, according to the information on the Gwinnett Arena events calendar. A second Steam game is scheduled for Saturday, May 18, vs. Cleveland.
The LFL held tryouts for the Atlanta franchise in November 2012. (See the attached video.)
In the LFL, football is seven-on-seven, with no kickoffs, punting or field goals. The women wear helmets and shoulder pads, in addition to the current lingerie-type uniforms, and engage in full contact during scrimmage plays.
Also noted from the Gwinnett Arena events calendar: No video or audio taping of Atlanta Steam games is allowed.
– How do you feel about the planned LFL changes? Do you feel this will help or hurt the league’s appeal? Share your thoughts in the commments below.
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