Lifetime Getting In The Lingerie Business With Reality Series Double Divas

Lifetime has just signed on for another documentary reality series featuring a title with multiple meanings. The series will follow two women who own a specialty lingerie shop and will be called Double Divas. If this sounds like a program you would watch, you won’t have too long to wait.

Double Divas will follow Molly Hopkins and Cynthia Richards, two Atlanta residents who happen to own the intimate apparel shop, Livi Rae Lingerie. The two company owners should be a good foil for one another: Molly is on a mission to get every customer into the best fitting bra possible, and Cynthia prefers to use her creative talents to design sexy garments for customers to wear under garments and behind closed doors. The series will follow the two women, as well as the company’s apprentice, Loren, as they traverse across the region fitting women for lingerie for various occasions.

As getting the right undergarments to brides is part of the business, we shouldn’t be surprised that Say Yes to the Dress: Atlanta’s Charlie DeBovoise and Mark Hickman are executive producing the series. Livi Rae Lingerie’s business motto is, ““No bust too big or small. We fit them all!” and fans will be able to see exactly what weird sales and stressors the lingerie business sometimes gets itself into beginning in January of 2013.

A sneak peak of the series will air on Lifetime on January 1 at 10:30 p.m. ET. Or, you can catch a double dose of the series on January 10 at 10 p.m. ET.

Photo credit @Livi Rae Lingerie

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Lara Bingle to launch lingerie line

Lara Bingle will launch her own fashion label.

Bingle is in the early stages of developing her own lingerie line, the Australian model confirmed on Sunday.

The 25-year-old has told Fairfax she is in talks with a big retailer with a view to launching next year.

“My goal is to create a luxurious, affordable collection that empowers women and makes them feel sexy in their lingerie,” Bingle told The Sun-Herald.

The decision comes after Bingle approached brand master George Moskos this year about creating her own business.

Moskos is known for his skill of matching up high profile personalities of the beauty and fashion worlds with their passion projects, developing beloved brands for the celebrities – and their fans.

He is the co-founder of Miranda Kerr’s Kora Organics skin range and helped US TV personality Whitney Port launch her Whitney Eve fashion line in Australia.

“Lara has always had a love for fashion, she has a huge fan base and is well recognised for her sense of style,” Moskos told the newspaper.

“She is passionate about putting her name to something she truly believes in and has been very hands on,” he said.

- AAP

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