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A lingerie political league for Crosscut?

October 3, 2012 by  
Filed under Latest Lingerie News

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For me, one of the great appeals of writing for Crosscut is that there is no formula for success.

Looking over a list of the most-popular stories of the last couple of years, it’s easy to spot some of the strengths: stories about local politics, the environment, sustainability and urban issues like transportation and density. We’re clearly not a website that thrives on slide shows of the Lingerie Football League in action. (If you want to complain about that omission, write the new publisher or click here.)

Crosscut writers don’t write on the topic often, but sex is another way to attract Internet “eyeballs” or other parts of the human anatomy.

If Crosscut were simply about building traffic, I would have been asked to produce a story called, “The Sexual Preferences of Urban Planners Who Oppose the Deep-Bore Tunnel’s Tolling Strategy,” or maybe “How the Seattle Mist Puts a Spring in the Step of Urban Walkability Advocates.”

But given our site’s strengths, as determined by you, and given our editors’ unwillingness to pander, what I find most reassuring is that my own attraction to eclecticism is shared by our readership.

Scanning the lists of most-read stories of the last couple of years, I see a piece on the new Beacon Hill food forest, one about shopping malls, a memoir about Watergate by Bill Ruckelshaus, a story about the meaning of Ash Wednesday, a reflection on why J.D. Salinger’s Catcher in the Rye is still sometimes banned, a piece I did on a new spider species discovered on Foster Island, a history of Indian reef-net fishing.

All of these have been part of our success, but none follows a formula. These stories are unpredictable successes. The writing is good, the perspectives fresh, the topics can be whatever. They draw new readers in. That, to me, says a lot about our audience: that you read broadly and don’t overly obsess about formula.

Crosscut is many things. A regional website about Northwest news, politics and, important to me, heritage. But it is also refreshing for reader and writer alike to have developed a forum for topics far and wide. In an increasingly niche-driven culture, Crosscut defies niche. We’re not easily pegged by our content. And this is liberating for writers who can be, well, free-range as in free to range across a complex geographic and creative landscape, finding stories and insights wherever they might be, and posting them on a website where they will be read by smart people who care about the content, not just the subject.

That is rare, and I hope worthy of your support. Because without member support, Crosscut would be forced to tailor its stories to ‘what sells.’ Please don’t make me have to write “The Lingerie Political League: Sex and the Seattle City Council.” We’ll all be better off if I don’t.

Like what you just read? Start or renew your Crosscut membership online today.

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Modern bra sizes are a scam intended to flatter the wearer, insists top …

October 3, 2012 by  
Filed under Latest Lingerie News

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By
Tamara Abraham

14:14 EST, 2 October 2012


|

14:14 EST, 2 October 2012

Lingerie firms are ‘vanity sizing’ bras in an effort to flatter their customers, an expert has revealed.

Branding the system ‘a scam’, New York boutique owner Linda Becker said that modern bras are labelled with smaller back sizes and larger cup sizes so that the wearer thinks she is not only slimmer, but more buxom.

She says women who have not been fitted in some time could easily be wearing a poorly-fitting bra, as many manufacturers have changed the sizing without warning customers.

A woman measuring her breasts with a tape measure

Vanity sizing: Modern bras are labelled with smaller back sizes and larger cup sizes so that the wearer thinks she is not only slimmer, but larger in the chest

In an interview with ABC News, Ms Becker, who calls herself ‘The Bra Lady’, said: ‘I realized all the companies about 10 years ago changed all the sizes
without telling us.

‘[They] vanity sized it, they
wanted you to think your back was smaller and your breasts were
bigger.’

Describing the scale of the problem, she says that what was once a 36D is now labelled a 32G.

She said that in order to ensure a good fit, every woman should be fitted by a professional, and replace their bras every six months.

‘They
wanted you to think your back was smaller and your breasts were
bigger’

Ms Becker added that one can tell if their bra is ill-fitting by looking at the position of the strap: it should sit lower around the back than many people realise.

‘They should always be halfway between your elbow and your shoulder,’ she explained.

‘If you look in the mirror and you are lower than that, then your bra is too loose in the back.’

And having a well-fitting bra can make all the difference to your outfit, Ms Becker adds.

‘It doesn’t matter if you spend $10,000 on an outfit; if your bra isn’t right, it doesn’t look good.’

The comments below have not been moderated.

Jennifer, that does actually happen to me, and this is due to measuring too. I can lose from 40 down to 38 bra size and my normally 44 bust will become a 46 when I get down to a 38 band… and I measure with a tape measure, not with bra. If I shrink in my midsection, I gain in my bust.

Revenwyn
,

Searcy AR- USA, United States,
03/10/2012 04:17

Vanity sizing is a pain. Primark are really bad there size 6 is the really more like a 10 sometimes. Next is as bad!

bmor
,

England,
03/10/2012 04:13

Why should they be replaced every 6 months? The article doesn’t say, and I’m genuinely curious.

USA
,

North America,
03/10/2012 02:58

This is very true. I’m still pondering how I could lose 30 pounds but go up two cup sizes.

Jennifer
,

Denver Colorado, United States,
03/10/2012 02:04

The only place I’d get fitted is John Lewis. At least they seem to know what they are doing. My sister went and got measured there and she has an unusually wide back but small breast size so actually needs a size that hardly anywhere stocks! Including John Lewis!

betsy
,

Norwich,
03/10/2012 00:56

Bra-fitting is a SCAM! Whenever and wherever I have shopped to simply replace a worn out bra, the so-called “fitter” has invariably told me I am wearing the wrong size so that I feel pressured to throw out every bra I have at home and buy two or three new ones!

vterkel
,

san diego, United States,
03/10/2012 00:01

I completely agree. When I was able to afford better quality clothing, I was amazed that I dropped 2 to 3 sizes. IF I shopped Target, I was a Large top, size 12 pants. I shopped Nordstrom designer end, and I was miraculously a small, or med top, and 8 pants. Also, Agree with LindaM, Dallas. My mom weighed 105 and wore a size 12 Wrangler jean in the 60′s. When I was a Junior and a size 7 I tried them on…they button hole, to button were about 4 inches apart.

Laura
,

Sarasota Florida USA,
02/10/2012 22:39

This claim is totally plausible… my actual measurements make me a 38, but I have to wear a 36 for the bra to be supportive.

Chrs
,

San Antonio, United States,
02/10/2012 22:19

It’s not just undergarments. After we lost my mom, I found some of her beautiful clothes from decades back her size 14s (US) are more like current size 8s (US) or smaller. She’s correct about having the right undergarments though. They make a huge difference in how clothes look.

LindaM
,

Dallas,
02/10/2012 21:54

I don’t wear one. It got me in trouble in high school. For some reason, the principal couldn’t seem to understand it when I said that when he starts wearing a bra, then I will. His were bigger than mine at the time.

Katina Cooper
,

Santa Barbara,
02/10/2012 21:47

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