Aimer Catches the Latest Fashion Trends

BEIJING, Sept. 24, 2012 — /PRNewswire/ — As we witness the latest fashion shows on the catwalks of New York, London and Milan, the picture of what is in for S/S 2013 begins to become clear. Though every designer draws on his or her own design language and techniques to grab your attention, we are surprised to find two common elements arise frequently in the core of this extravagant fashion party.

(Photo: http://photos.prnewswire.com/prnh/20120924/CN79533)

The lavish use of lace and chiffon

We see these two materials all over the runway. From evening gowns to skirts, from tank tops to shirts, they are everywhere. Some designers add lace as detailed features and others choose to combine these two exquisite fabrics together, but both for the same sole purpose: the ideal illustration of female mystique.

Lace, as well known to all, is used to show the delicate side of femininity and if matched with chiffon, we find this aura only amplifies. In addition, we see some designers put chiffon over the mini skirt. This is definitely a very fresh way of dressing. For those who are uncomfortable in a mini skirt, such style makes a mini more wearable.

Elegance is all the rage

No matter who the designer is or what material is mainly used, you can always sense a touch of elegance on every catwalk in recent fashion weeks, which once again makes us believe elegance never goes out of time! Ralph Lauren, Calvin Klein, Philosophy, Vera Wang, Antonio Berardi, Erdem, just to name a few. These collections once again blow our minds by elevating women’s elegance to a new level. The surprising thing is, most elegant pieces on the runway can also be worn every hour of every day.

Aimer’s finding: surprising overlaps

Aimer, as a leading lingerie brand, never loses sight of what is the hottest in lingerie fashion. So, besides fashion weeks, we also attended several lingerie shows this year to take a sneak peek at next season’s lingerie trends. Surprisingly, we find some interesting overlaps between the latest lingerie trends and the 2013 S/S fashion trends.

First, we saw infinite varieties of lace. Some of them are very costly, worth hundreds of dollars per yard. One brand we saw in New York even used real gold foil lace. Second, elegance prevails. Embroideries are widely adopted to show the elegance and delicacy of the female form. We can see that embroideries are still a key element of any lingerie. Third, a new lingerie dressing style begins to surface. On the catwalks of both fashion weeks and lingerie shows, a combination of mesh, silk, chiffon and leather matched with lingerie ultimately leads us to a new look of lingerie as fashion.

Aimer masterfully translates the latest fashion trends

Within the lingerie industry lace is a lasting theme. The Aimer lace bra is the staple all fine lingerie brands stand upon. So this line has always been one of our primary design focuses. We adopt top Switzerland imported lace with excellent stretchability to provide a comfortable, highly breathable fit. This adds an irresistible elegance to our product. Aimer’s Lace Series not only complements a woman’s natural curves and shape, but also provides the sex appeal no other design can.

Aimer has long ago taken elegance as part of our brand’s DNA. We believe every woman deserves her own style of elegance and fine lingerie can definitely add elegance to a woman’s life. Inspired by this goal, we allocate substantive attention to find the perfect combination of material, color, print and embroidery. With Aimer’s continuing efforts, elegance becomes an achievable experience. 

Aimer is dedicated to delivering the best lingerie with fashion and comfort.

For more information, please visit: http://www.aimeronline.com/

About Aimer Group

Founded in 1993, Aimer Group is a leading brand in the world lingerie market, creating mid to high-end lingerie products dedicated to women aged between 25 and 40. The brand is fast gaining international recognition as a leader in intimate wear for the modern woman.The company focuses on ensuring its creations are “exquisite, elegant and confident”. The group’s creative team designs more than 400 new products every year by using new high quality materials—ensuring each piece’s original and innovative features are highlighted.Combining eastern and western culture and design concepts, the group provides its customers with high quality and unique underwear that enjoys both fashion and function. Aimer Group’s main brands include Aimer, Aimer Men, and Aimer Kids. The full range of products includes lingerie, shape wear, sleepwear, homewear, swimwear, thermal wear, sports wear and accessories.

Contact Information:

Aimer Customer Service Tel: +86-10-8477-6134 Email: customerservice@aimer.com.cn

SOURCE Aimer Group

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Veiled and Unveiled Women: Finding my Inner Pakistani

What do you think when you hear the title Dirty Paki Lingerie? Perhaps a reality series about sexy belly dancers, or the Real Housewives of Islamabad? But this is not television, it’s a solo show at the All for One Theater Festival in New York. Expecting to see an anti-immigrant screed? Unlikely: intolerant jerks do not often express themselves by writing solo shows for the stage. Plus the writer/performer’s name is Aizzah Fatima.

What the audience gets is an hour long look into a culture worth getting to know; the world of Pakistani immigrant women. That old saw about “the more specific the writing is, the more universal it can become” comes to life on the stage of the Cherry Lane Theater, as Aizzah Fatima directs our attention to women looking for love in all the wrong Pakistani places.

There’s the student praying to Allah for a top score on her MCAT’s, then flustered by the dilemma such good news brings: she could probably get into Harvard, but what would that do to her relationship with her soon-to-be husband, who is in Law School in Chicago? There’s the young independent woman exchanging texts with a boy she fancies, caught by surprise when the invitation to meet him in person comes with demeaning expectations of sex in an airplane restroom. There’s the mother desperately trying to set up her daughter with a suitable husband, with comic results that are also deeply sad; the doctors and engineers want young women with pale skin, and poor Mrs. Shah is peddling a daughter in her 30′s who does not look like a blonde supermodel.

Watching Ms. Fatima transform effortlessly from character to character, putting on, and taking off, the Muslim veil, I was reminded of my time teaching at the American University in Cairo, where I met two lively girls with the same name and two completely different attitudes about the West. They were both named Sherine, and in my mind I thought of them as Veiled Sherine and Unveiled Sherine. Unveiled Sherine was actually a bit dizzy; her interests went to fashion and fun. Veiled Sherine was sweet and likable, and much, much smarter. Veiled Sherine asked the serious questions. Unveiled Sherine only raised her hand to find out the date of the next exam. Veiled Sherine was devout, but hungry to understand Western ideas on religion and politics. The moral: never judge a Sherine by her veil.

Most Americans will never have a chance to meet either of my favorite Sherines, but they will, I hope, have a chance to meet Aizzah Fatima and her cast of characters. If they do, they will see a reflection of two things that should be familiar; the pull between the immigrant culture and the new country, and the struggle of women everywhere to balance independence with the desire for lasting love. These are specifically Pakistani, and also specifically American!

If your family is not descended from Native Americans, then your family came to the USA dragging their culture with them. My mother, who was born in 1912, was raised on a Nebraska farm in a family where her parents never learned to speak English. She spoke Polish at home, but at school the nuns enforced a strict “English only” discipline. When she was fourteen, she got dressed up for the first day of high school, only to be told by her parents that only boys were supposed to be educated. Polish girls were supposed to help their Polish mothers around the house, and then marry a Polish boy. Mom dodged every Polish farm boy that her brothers tried to marry her off to, and at age 29, snuck out of the house and ran away to the nearest big city, where she promptly fell in love with a non-Catholic, and a Swede to boot. Put her in a veil, and she’d be right at home in Dirty Paki Lingerie.

Here it is, 2012, and I am one generation removed from my mother’s dilemma! Yet we pretend that American women always had choices, always had independence. We didn’t even have the right to vote until 1920, and it took over fifty years of struggle to get the Constitution of the United States amended before we could participate in democracy. Here it is, 2012, and college educated women are still trying to decide between Harvard Medical School and some place closer to where their boyfriends live. No one would argue that women in any traditional culture do not have a tougher time than women in the West. But we third through seventh-generation Americans are kidding ourselves if we see a play such as Dirty Paki Lingerie and walk out of the theater feeling smug.

When we see something in the theater that takes us to another culture, we can only appreciate that work if somehow we find echoes of our own lives there. Otherwise, it is not theater, it is anthropology. Aizzah Fatima and her equally talented director Erica Gould are most definitely offering us a theatrical experience. Here’s hoping Dirty Paki Lingerie will be coming soon to a theater near you.

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