Sevenoaks lingerie store UnderCover to close as owner quits

September 19, 2012 by admin
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AFTER more than three decades in the town, Sevenoaks’ only lingerie specialist is shutting its doors.

UnderCover, famous for its fitting service, has been trading in the town for 35 years – first in London Road, then in Bank Street.

BARING ALL: Manager Amanda Jeffery outside UnderCover in Bank Street, Sevenoaks, which is slashing prices and selling furniture before closing TWLD20120906D-001_C

But due to owner Beryl Fellows’ ill health, it will cease business on Saturday.

Mrs Fellows has run the shop for 15 years.

She said her first priority is to thank all the customers and to tell them how much their loyalty has been appreciated.

She is now throwing open the doors of the store to customers, with stock prices slashed and the antique fittings up for sale.

Hanging rails, island display units, mirrors, soft furnishings and wardrobes are all up for grabs alongside nightgowns, underwear and negligees.

Mrs Fellows said: “I have been running the business down gradually for the past few years.

“I had hoped someone would buy it from me, but unfortunately, with empty shops nearby, it doesn’t look as though it’s going to happen.

“I’m not running the town down – Sevenoaks is lovely and it’s been wonderful to work here.

“I’m just so sad nobody wanted to buy the shop and keep it as a store here. It’s very sad for it to end like this.

“But I am not well enough to keep it up anymore. Sadly, I’ve had to make some redundancies but I am really hoping someone will pick my staff up.”

Manager Amanda Jeffery has worked at the store for a number of years.

She said: “We want to thank all our customers for their support and custom over the years.

“We will really miss being here – it’s been a great location. Now we need to sell off the stock and the fittings.”

UnderCover is known throughout Kent for its fitting service, including post and pre-operative fittings and help for mastectomy patients.

It is the only dedicated lingerie shop in the town and surrounding villages.

Kathryn Curry, who loved browsing UnderCover when she lived in Nutfields, Ightham, said: “It is a lovely little shop.

“It is small and private and they would get anything you needed in for you if they didn’t have it.

“I liked the personal service – buying underwear is a private and personal thing.

“It’s a shame for Sevenoaks to be losing any of its independent shops, because that’s what makes it special.

“I have to say, it is terribly expensive, though.”

The shop will close for good on September 22. Stock will be marked down until sold. Gift items and credit notes must be presented before or on September 21 and there are no returns or exchanges on sale items.

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A woman of many talents: Helena Christensen strips off to model new Triumph …

September 19, 2012 by admin
Filed under Latest Lingerie News

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By
Tamara Hardingham-gill

PUBLISHED:

11:50 EST, 19 September 2012

|

UPDATED:

14:41 EST, 19 September 2012

She’s already a supermodel and a successful photographer, and now Helena Christensen has added another string to her bow by designing her own lingerie range.

The 43-year-old proudly showcases the Helena Christensen for Triumph collection in a stunning new campaign for the underwear brand.

Her designs were apparently inspired by 1940s femme fatale allure and also feature 1970s bohemian elements and 1980s bondage touches.

What a Triumph! Helena Christensen models her ‘Helena Christensen for Triumph’ collection which goes on sale in January. The 43-year-old has designed the range herself

Stripping off: Helena’s designs were apparently inspired by 1940s femme fatale allure and also feature 1970s bohemian elements and 1980s bondage touches

‘I am delighted to create my own lingerie line together with Triumph. After three seasons with Triumph Essence, it was a real pleasure to design and create such great pieces of my own,’ says Helena.

‘I have put a lot of personal experience into the collection, selected all the fabrics and decided on all colours – which range from juicy orange to citrus yellow, aqua and a powdery retro mauve-pink.

‘I think this first collection is a reflection on what I have experienced and loved from my career and personal life.’

Helena was photographed at her beach house near Copenhagen, Denmark, for the gorgeous shoot, where she was given full creative direction.

Personal touches: The model and photographer had full creative direction during the sexy photo-shoot

‘After three seasons with Triumph Essence, it was a real pleasure to design and create such great pieces of my own,’ says Helena

In one image she is pictured
modelling a triangle bra with soft pink tulle covered in black lace and
in another she showcases a push-up bra and high waisted knickers.

Helena, who has a 12-year-son named Mingus with former husband Norman Reedus, also models a loose-fitting
camisole in an art-nouveau-inspired print with citrus yellow straps and a
v-shaped lace panel.

The gorgeous brunette has previously starred in several campaigns for Triumph Essence.

While she designed and modelled three
pieces of lingerie for the brand’s Spring/Summer 2012 range, this is
the first full collection she has created.

The Helena Christensen for Triumph collection will hit stores in January 2013.