Boman Irani visited lingerie stores for role prep
August 9, 2012 by admin
Filed under Latest Lingerie News
Varinder Chawla
During the visits, Boman observed how people behind the counter behave and treat their customers.
“There is no special manner to conduct oneself when you’re selling undergarments. Their behaviour was very matter- of-factly and they treat the undergarments like any other commodity. Contrary to what the misconception is, the hush-hush factor isn’t there at all!
“But yes, I also noticed the way in which they were folding the items and putting them back into boxes and many such aspects of the service,” he said.
The rom-com is directed by Sanjay Leela Bhansali’s sister Bela Sehgal and also stars choreographer-turned-director Farah Khan.
Before becoming a star, the 52-year-old actor used to be a retailer himself and so the experience came in handy.
“I used to sell wafers at Grant Road! Thanks to those days, I’ve got a great deal of experience in retailing. So I know how the business and attitude works. The routine of greeting customers, introducing them to your products and ultimately selling!,” he added.
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‘Cosmopolitan’ Magazine is Creating a Lingerie Line Exclusively For JCPenney
August 9, 2012 by admin
Filed under Latest Lingerie News
(Photo by Scott Olson/Getty Images North America) JCPenney unveiled its plans for a new makeover in February 2012.
Two weeks ago, JCPenney unveiled the second part of the department store’s major revamp—bringing in popular fashion brands like Joe Fresh and updating shopping areas with high-tech Apple-eque gadgets.
That was just the beginning.
According to a report in WWD, Penneys is adding another wave of shops to its reinvented sales floors, this time in the lingerie department. Ooh la la.
Penneys will now carry lines from Cosabella Amore, Vanity Fair, and Maidenform—and,
get this, Cosmopolitan is also getting into the intimates game. (It was only a matter of time, right?)
“We are executing all the current runway trends for intimate apparel,” said Lorraine Hitch, senior vice president and general merchandise manager of women’s accessories and intimate apparel, to WWD.
“It will be very fashionable but very accessible and extremely affordable,” she continued describing how most of the Cosmo line is priced under $30. “Cosmopolitan is going to be merchandised in all stores in a number-one location in intimate apparel — as a boutique with all new visual elements.”
The new shops will start opening in spring 2013.
We can’t wait to see this! Would you ever buy your skivvies from a Cosmo or Vanity Fair intimates line? Let us know in the comments below!
