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Freya Lingerie Announces Blog Star Winners

August 3, 2012 by  
Filed under Latest Lingerie News

Freya Lingerie Announces Blog Star WinnersThe Blog Star challenge tested entrants’ creativity, style and trend interpretations, asking fans to choose their favourite new AW12 lingerie collection and upload a reflective mood board. The top four entries chosen by Freya’s judges were then published on the Freya website, where fans were invited to vote for their favourites.
A great number of bloggers entered from across the world and, in the end, the title went to not one, but two winners. First up is London-based blogger Katie, who edits culture website Run-Riot and co-runs handmade accessory company Gabberdashery. Then there’s Nicola from Cheshire, a professional stylist for My Style Companion with a mission to help women look great and feel amazing by discovering the looks that work for them.

Both Katie and Nicola will now make up the Fitting Talk blog panel along with last year’s winner Kerry Farrow and blogger Jo Gifford. As well as a year’s supply of Freya lingerie and swimwear goodies, Freya’s Blog Star winners will also receive a digital camera plus tickets to major fashion events, giving them plenty of material for their posts.

Ann-Marie Manley, Head of Marketing at Freya Lingerie said: “Freya fans really raised the bar this year and the calibre of Blog Star entrants was fantastic. We had such a positive response from fans and received a number of international entries from the USA and Australia.

This year we’ve decided to have two Blog Star winners – both Nicola and Katie received the highest number of votes and it was extremely tight between the two. Both bloggers offer something completely different and both share a love for Freya! We really hope they will enjoy blogging for Freya and hope fans enjoy reading their posts too.”

About Freya

Freya creates lingerie, loungewear, swimwear and sports bras especially designed to offer fit and support for women with larger bust sizes.

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Pooja Bhatt auctions Sunny Leone’s lingerie to help stray dogs

August 3, 2012 by  
Filed under Latest Lingerie News

Mumbai: Who better than the team of ‘Jism 2′ to show that there is nothing sexier than having compassion for animals? Director Pooja Bhatt and co-producer Dino Morea have donated the wardrobe of ‘Jism 2′ to benefit PETA’s homeless-dog adoption campaign and other initiatives.

Costumes including Leone’s lingerie, dresses and gowns as well as attire worn by male actors Randeep Hooda and Arunoday Singh will go on the auction on eBay on August 3, the first day of the film’s release. The details of the auction can be found at PETAIndia.com.

“With Jism 2 supporting PETA it’s clear, compassion for animals is super sexy. The proceeds from the auction of Jism 2 wardrobe will go directly toward PETA’s efforts to encourage homeless dog adoption, spay and neuter and toward our other lifesaving campaigns. If you respect animals, one easy and fun way to help stop their suffering is to make a bid” says PETA India CEO Poorva Joshipura.


Bollywood Friday: Jism 2, Krishna Aur Kans and more

In India, tens of millions of homeless dogs struggle to survive on the streets. Many of them go hungry, are injured or killed, are hit by vehicles or are abused by cruel people.

Both Leone and Morea have separately shot ads for PETA India’s homeless-dog adoption campaign. Bhatt has rescued and adopted eight dogs from the streets, and Hooda helps animals in distress. Those who wish to take part in the auction are invited to visit PETAIndia.com for details.

The auction is up for ten days starting 3 August.

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