Victoria’s Secret laying off workers, restructuring to focus on lingerie and millennials

Victoria’s Secret is laying off workers and restructuring its business to streamline its focus on its famous lingerie, with an eye towards Millennials.

Victoria’s Secret is laying off workers and restructuring its business to streamline its focus on its famous lingerie, with an eye towards Millennials.

Victoria’s Secret is laying off workers and restructuring its business to streamline its focus on its famous lingerie, with an eye towards millennials.

The company said it’s restructuring into three business units: Victoria’s Secret Lingerie, Victoria’s Secret Beauty and PINK, a brand marketed as “a college girl’s must-shop destination for the cutest bras, panties, swim and loungewear.”

The company, which has more than 3,000 stores in the United States, the U.K. and Canada, said it’s eliminating 200 home office associates in New York City and at its headquarters in Columbus, Ohio.

Parent company L Brands also said that net sales increased 5% and same-store sales increased 3% during the five weeks ended April 2, compared to the same period last year.

“Coming off a record year, now is the best time to make improvements,” said Leslie Wexner, a 77-year-old billionaire who founded the company in 1963 and replaced Sharen Jester Turney as CEO less than two months ago. “We are making these changes to accelerate our growth and to strengthen the business for the long term by narrowing our focus and simplifying our operating model.”

The company also said it would integrate its business “as a primarily digital channel” in order “to align with how customers engage with the brands.”

L Brands did not immediately return a message form CNNMoney about what this means for the fate of its famous catalog, which has featured supermodels like Gigi Hadid, Adriana Lima and Laetitia Casta.

Turney, who was with the company for 16 years, resigned in February “to prioritize my family and my personal life and consider what’s next for me professionally.” She planned to continue working with L Brands as an adviser.

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56-Year-Old Model’s Sexy Lingerie Shoot Proves She’s an Ageless Wonder

Nicola Griffin proves that beauty is ageless. The 56-year-old British model recently graced the pages of Slink magazine, the sole fashion magazine in existence that caters to a “plus-size” readership, posing in lingerie to make a point about body image for the mag’s younger audience. 

“Young girls open magazines and it influences them so much about body image,” she told interviewer Perelanda Beedles. “I particularly think it’s very good for them to see different sized women because otherwise they can feel bad about themselves if they don’t look like the models they are constantly viewing.”

This isn’t the first time Griffin has shown skin in a major magazine. In February, she became the oldest woman ever to appear in Sports Illustrated‘s Swimsuit Issue with her swimsuitsforall ad, in which she donned a bright gold bikini. Griffin’s modeling career launched when she appeared in an ad campaign for White Hot Hair, the Telegraph reported. She joins a growing group of older-than-average models — including Jacky O’Shaughnessy, 64, who featured in American Apparel underwear ads — making strides in the fashion industry. 

“I think for me maybe it comes with age because when you get to 56 you don’t know how long you have got left in the world and this is how you look so embrace it,” Griffin told Beedles. “I’ve been young, I’ve been worried, I’ve been under pressure, I’ve felt all those things and I don’t want to feel them anymore so I just don’t,” she added.

Griffin’s message is one people of all ages should keep in mind — there’s no one best body. But because the pressure to look like a model is real, it’s all the more exciting and important to have models who look like Griffin to remind us that beauty extends beyond age 20 and a size 4. 

h/t PopSugar

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