Deliciously different: The campaign shots for the underwear feature diverse models with different ages, racial backgrounds, sizes and genders

‘We seek to represent all babes’/; The brand manager of Just Babes Club Bianca Cornale said that they want their customers to be represented in what they see in the advertising shots

Multi-skilled: The brand also uses a range of people to model for them, including many local creative women 

They also use people who do incredible creative work locally as their models, and feature their stories on the Just Babes Club website. 

For each lookbook shoot, the brand asks the models a series of questions and publishes their answers on their blog. 

The questions are the same for each model, is conducted over email and asks things like ‘What are you obsessed with at the moment’, ‘Who are some of your favourite badass babes?’ and ‘What does sexy mean to you?’

Q and A: Just Babes Club also published profiles on their models where they ask them a series of questions

Tell me more: Some of the questions asked of the models and published on the Just Babes Club blog include include ‘what does sexy mean to you?’ and ‘who are some of your favourite badass babes?

Selection criteria: Just Babes Club pick their models based on uniqueness and creativity and have ‘an amazing pool of hotties to draw from’

Ms Cornale says that when selecting models, Just Babes Club are drawn to uniqueness and creativity.  

‘We tend to pick models for their gorgeous personalities, talents and accomplishments, and for the most part they are friends or babes who are doing amazing work in the local creative scene,’ she explained. ‘We lucky enough to have an amazing pool of hotties to draw from.’ 

That ‘pool of hotties’ who model for the brand include artists Frances Cannon and Lizzi Morris, burlesque dancer Zelia Rose, graphic designer Anita Shao, filmmaker Olivia Fay and musicians Grace Anderson and Georgia Greenway.

Badass babes: She also said that they pick models based on their ‘gorgeous personalities, talents and accomplishments’

Custom: The brand also handmakes all their pieces, meaning they can make underwear for any and every size of person

Love youself: For the future the brand wants to focus on changing perceptions and promoting ‘self love and self celebration’

The brand is also different, Ms Cornale said, because all their underwear is made in Melbourne by hand and they offer custom alterations and fitting no no extra cost. ‘This means we can accommodate babes of all sizes,’ she explained. 

Ultimately, Just Babes Club is a brand about self love. Ms Cornale explained that in the future, the company wants to continue to challenge the type of people who are seen as lingerie models. 

‘Our plans for the future is to continue fostering inclusivity in our brand and hopefully change people’s perceptions of what constitutes lingerie models,’ she said. ‘And to help babes feel good about themselves and promote self love and self celebration.’

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