MAGIC Strikes Deal With Eurovet for New CurveNV@MAGIC Show in August
February 19, 2015 by admin
Filed under Lingerie Events
Comments Off
UBM Advanstar—producer of the MAGIC, Project and ENKVegas shows—has formed a strategic alliance with Eurovet, producer of the Curvexpo lingerie and swimwear shows in Las Vegas and New York, to launch a jointly owned new swimwear and lingerie show in Las Vegas called CurveNV@MAGIC.
The new show, set for Aug. 17–19 at the Las Vegas Convention Center, will showcase swimwear and lingerie brands, expanding on CurveNV and MAGIC’s existing swim and lingerie resources showing at ISAM (the International Swim and Activewear Market) at MAGIC.
Pierre-Nicolas Hurstel, chief executive officer of Curvexpo USA, said the new show will remain under management of Curvexpo.
“It’s the same Curve but at the Las Vegas Convention Center and with the marketing power of MAGIC.”
In a statement, Hurstel said, “This partnership is a great combination that will allow us to better serve the West Coast and international buyers by offering them a comprehensive selection of swimwear and lingerie brands.”
Buyers will continue to be able to access show information at www.curvexpo.com as well as be able to view product collections and full e-commerce capabilities via MAGIC’s retail buyer technology platform, ShopTheFloor.com.
“We are extremely pleased to partner with Eurovet/Curvexpo,” said Joe Loggia, UBM Advanstar’s chief executive officer, in a statement. “CurveNV@MAGIC allows us to be more responsive to buyers’ needs by further expanding the already dynamic product offerings found at MAGIC for retailers—large or small.”
UBM Advanstar is a division of UBM Americas, the U.S.-based event and marketing services business that owns and operates a portfolio of 54 trade shows, 100 conferences, 30 publications, and almost 200 electronic products and websites. In addition to the Curvexpo shows in Las Vegas and New York, Eurovet operates lingerie and swimwear events in Paris, Hong Kong, Moscow, Cannes and Shanghai, including the Salon International de la Lingerie, Mode City Paris and Interfilière textile show for the lingerie, swimwear and performance markets.
Share and Enjoy
Britney Spears shows off curves as she launches lingerie line
February 18, 2015 by admin
Filed under Lingerie Events
Comments Off
Britney Spears has been a busy woman.
Along with taking to the stage as part of her Pieces Of Me show at Planet Hollywood in Las Vegas and starring in The Superbowl, the pop superstar has found time to unveil another lingerie collection.
Ahead of Valentine’s Day, the 33-year-old singer took to Twitter to debut the Intimate Collection line by sharing images of herself modelling the designs. Proving she still has it, she gave her 40.8 million followers an intimate look at her steamy Spring/Summer campaign.
In one shot, the toxic hit maker can be seen in a racy white number complete with suspenders and stockings. A sexy black swimsuit flatters her curves in another image.
Spears later took to Instagram to post a slideshow featuring retro-inspired swimsuits and lingerie sets, including a Veronica Lake-inspired black bra and panties.
Spears previously revealed she has to work hard to stay in shape, admitting she isn’t very patient.
“I like my workouts to be effective in a short amount of time,” she told Women’s Health in December 2014.
“I start with 20 minutes of intense cardio — usually running — move on to light free weights, body-weight exercises such as pushups, squats, and situps, then finish it off with a stretch.”
Meanwhile, the mother-of-two couldn’t hold back her excitement after hearing fellow singer Lady gaga announced her engagement to Taylor Kinney.
“SO SO SO happy for you! That ring Congrats Gaga!!! RT @ladygaga: He gave me his heart on Valentine’s Day, and I said YES!” she wrote on Twitter.