Social Networking Leader Facebook Low on Customer Satisfaction

A latest survey has shown that leading social networking website Facebook is among the lowest scorers when it comes to customer satisfaction in the United States of America.

According to tech website Xinhua News, E- Business Report 2011 released by the American Customer Satisfaction Index (ACSI) has shown that among the 226 companies reviewed, Facebook scores merely 66 points on the scale of 100 for customer satisfaction.

The 12th Business Report by the ACSI divides companies into four categories, search engines, social media, online news and portals. The report is based on the responses by over 70,000 users in the US, measuring companies for quality of products developed and services provided to the customers.

Facebook scored two points more to reach 66 from last year’s score of 64 in the same category. 

Larry Freed, the chief executive of Fore See Results, the firm that conducted the survey in collaboration with ACSI stated, “It shows that the social media giant may be moving in the right direction, albeit very slowly. Facebook is clearly king right now, but if anyone can knock it off its throne, it would be Google.”

Google, which was categorised under search engine lead the division with 83 points out of 100 while Wikipedia scored 78 in social media group.

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Teenager in rail suicide was sent abusive message on social networking site

Det Sgt Erwin said Natasha, who was part of a close-knit group of 10 friends
at Worcester’s Royal Grammar School, then sent back a message on Formspring
asking: “Who are you?”

It also emerged during the hearing that Natasha, whose parents had separated,
came home from school in tears around two weeks before her death, saying she
did not have any friends.

Det Sgt Erwin told the hearing that officers had spoken to some of Natasha’s
friends in the days following her death and had found that she also had a
“disagreement” on Facebook on Feb 13.

After the jury ruled that the schoolgirl had taken her own life, her parents,
Andrew and Jane MacBryde, said they believed anonymous messages on
Formspring had played a significant role in the events leading up to her
death.

The statement, issued by British Transport Police, said: “As a family, we
continue to deal daily with the impact that the terrible loss of Tasha has
had on all of our lives. She was a bright and beautiful girl whose smile and
sparkle lit up not only our world, but also that of her friends and all who
knew her.”

The family added that the inquest had been “an agonising process”, but had
allowed them to feel closer to their daughter.

“We believe that the evocative lyrics of one of her favourite songs, Grenade
by Bruno Mars, coupled with access to certain websites suggesting such
actions, caused her to make such a sudden drastic and uncharacteristic
decision,” they said. “The family believes that the anonymous postings on
the Formspring social networking website were a significant contributor to
the events on Feb 13, and we seek to understand the motivation of those who
choose to send spiteful and vindictive messages to their peers. We can only
hope that lessons have been learned.” Formspring is a question and answer
based social website that allows users to ask questions about other users.
It has been accused of encouraging cyber-bullying due to the anonymity of
entries.

Last March, Alexis Pilkington, 17, committed suicide in New York after
insulting comments about her were posted on the site in the days leading up
to her death.

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