How Levi’s Helped Define ‘Business Casual’ In America With A 1992 Ad Campaign
August 13, 2014 by admin
Filed under Choosing Lingerie
Levi Strauss Co. via Marketplace.org If you’re wearing khakis or jeans instead of a suit in an office right now, you have clothing giant Levi Strauss Co. to thank for that. Before it promoted its jeans and Dockers brand khakis in a casual dress code guide in 1992, “the idea of casual wear existed but […]
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How Levi’s Made ‘Business Casual’ The Standard In American Workplaces
August 13, 2014 by admin
Filed under Choosing Lingerie
Levi Strauss Co. via Marketplace.org If you’re wearing khakis or jeans instead of a suit in an office right now, you have clothing giant Levi Strauss Co. to thank for that. Before it promoted its jeans and Dockers brand khakis in a casual dress code guide in 1992, “the idea of casual wear existed but […]