What is in a name? Quite a lot for a startup
October 1, 2015 by admin
Filed under Choosing Lingerie
When Vishal Gondal founded a tech-based fitness startup in 2014, the health-and-fitness category was already cluttered with names that started with ‘fit’ and sounded similar. Vishal wanted a unique name that was short and would be easy to remember. He finally zeroed in on GOQii. “The word is a combination of English and Chinese—Qii means […]
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Cameron’s literary revenge
September 30, 2015 by admin
Filed under Choosing Lingerie
Last winter, as the nation snuggled under its collective duvet, Peter Stringfellow informed me he would be spending his nights amorously, working towards a very specific target: becoming a father again at the age of 74. “We’ve been practising; we’re going for another one,” the priapic club proprietor said of his enthusiastic efforts with his […]