Email Metrics: Wee Hour Postings Pay Off
September 1, 2011 by admin
Filed under Latest Lingerie News
According to MailerMailer’s latest Email Marketing Metrics Report, despite the booming success of social media marketing, email remains the most reliable and effective tool for marketers today, earning $44.00 return on investment. Many expected that social media would replace email marketing altogether. Instead of replacing email, however, social media has become an ally, joining forces […]
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Burberry ups digital marketing spend to 60 percent
September 1, 2011 by admin
Filed under Latest Lingerie News
Luxury fashion label Burberry has increased its spending on digital marketing to 60 percent of its total marketing budget, three times the amount spent by the average company. The move comes following a successful start to a Facebook campaign for the new Burberry Body fragrance. Fans of the company’s page have been offered a […]