Amex’s Facebook App Pushes 9/11 Volunteerism
August 23, 2011 by admin
Filed under Latest Lingerie News
If American Express’s new app-based initiative is any measure, Facebook-driven marketing wrapped around the commemoration of the September 11th attacks is probably something consumers should expect to see more of in the next three weeks. Amex is debuting an I Will Volunteer app, which allows Facebook users to search a “9/11 Day” database and to […]
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Neolane Shares the Secrets to Unlocking Social Marketing ROI – SYS
August 23, 2011 by admin
Filed under Latest Lingerie News
<![CDATA[ ]]> What’s the value of a Facebook fan? What are consumers getting in return for “Liking” a brand? Where’s the tipping point between loyalty and revenues in social marketing? Conversational marketing technology provider Neolane, Inc. examines these questions and suggests a social marketing adoption roadmap in a new white paper, “The Real Secret to […]