Ford and Twitter Talk Keys to Marketing to Millennials

For Ford, millennials — which the car maker describes as people between the ages of 16-32 — are a challenging proposition. Never mind buying a car — this generation is getting drivers licenses later, and less often, than previous generations. <!––> But when it comes to Twitter, millennials are over-indexing. Twitter’s director of sales marketing, […]

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Social Jujitsu: How Google+ Will Flip the Facebook-Zynga Alliance

Jim Edwards, a former managing editor of Adweek, has covered drug marketing at Brandweek for four years and is a former Knight-Bagehot fellow at Columbia University’s business and journalism schools.

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