Macy’s to launch back-to-school mobile, social cause marketing campaign
August 6, 2011 by admin
Filed under Latest Lingerie News
Macy’s will launch a back-to-school cause marketing campaign in conjunction with youth volunteer organization DoSomething.org on August 8 that leverages direct mail, email, mobile and social media. The retailer will donate $1 to DoSomething.org for every designated quick response (QR) code that consumers scan from within Macy’s mstylelab (or juniors and young men’s department). Each […]
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7 tips for retailers: How to make your mark in F-commerce
August 6, 2011 by admin
Filed under Choosing Lingerie
[Doron Simovitch is co-founder and CEO of shopping search engine and Facebook e-commerce solutions provider SortPrice.com.] Some say Facebook commerce is just a passing fad. Don’t believe it for a second. Three years ago, the concept of shopping on Facebook was still in its infancy. Since then, merchants and F-commerce solutions providers have navigated through […]