PointRoll’s SmartSocial Powers New ‘Weekly Ad’ for RadioShack on Facebook
August 3, 2011 by admin
Filed under Latest Lingerie News
NEW YORK, NY, Aug 03, 2011 (MARKETWIRE via COMTEX) – PointRoll, a Gannett Company and the leading provider of digital marketing technology, is helping to power RadioShack’s efforts to connect with consumers where they socialize online. With PointRoll’s SmartSocial offering, a part of the ShopLocal SmartDelivery product suite, RadioShack has introduced its new “Weekly Ad” […]
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Nielsen Wants to Change the Way We Measure Facebook Success
August 3, 2011 by admin
Filed under Latest Lingerie News
Measuring success is one of those social media marketing sticking points that still has most people baffled. Traditional online metrics such as measuring click-throughs doesn’t really give you the full picture because a lot of social media campaigns are about awareness, not action. In other words, they function more like TV commercials than banner ads. […]