Branded Content: The Currency of Connection
January 10, 2016 by admin
Filed under Lingerie Events
The rise of “content” is a fundamental 21st century marketing phenomenon. But is “advertising,” deliberate messages broadcast at one time to swathes of people, dead? Certainly not. Marketers do not spend $250 billion per year on television commercials for sentimental reasons. They do so because brands require carefully crafted positioning and USPs (unique selling propositions) […]
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This Unretouched Campaign Shows How Women REALLY Look in Their Lingerie
January 9, 2016 by admin
Filed under Lingerie Events
Some women don’t shave, plenty of us have scars and stretch marks, and lots of us are proud to show off our tattoos. When we’re rolling around in bed in our underwear, we don’t bother to cover up our bodies, so why should the models in a lingerie ad? Fashion label Other Stories is celebrating […]