Victoria’s Secret is missing out on a multibillion dollar opportunity
July 31, 2015 by admin
Filed under Latest Lingerie News
Dimitrios Kambouris/Getty Images Victoria’s Secret is the most powerful lingerie brand in the world, controlling an estimated 35% of the market. But the brand could easily drive sales by offering plus sizes. The plus-size market is worth $9 billion, IBIS World reported in July. Yet, like many other retailers who are missing out on this opportunity, […]
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Victoria’s Secret is losing $9B for casting out plus-size lingerie
July 31, 2015 by admin
Filed under Latest Lingerie News
Victoria’s Secret, the leading lingerie brand dominating the 35% of the market is losing $9 billion opportunity for missing out plus-sized underwear in the line. According to a market research from IBISWorld, in the next four years, plus-size women’s clothing stores will generate $9B returns. For the past five years, clothing lines offering plus-sizes for women had […]