Plus-size Models Sell More Lingerie, Especially Brunettes

Blondes may have more fun, but brunette plus-size models are selling more lingerie to the masses, according to data gathered by a New York City unmentionables startup. New York City-based Adore Me launched its first national television campaign in January and ran three sets of commercials on Bravo, Lifetime and MTV with different ad order […]

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Blondes have more fun, but brunettes sell more lingerie

(CNN) - Lingerie company Adore Me is using A/B testing to sell lingerie to consumers online.

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