Monday, November 9, 2026

How This Online Lingerie Shop Is Letting Customers Try Before They Buy

May 14, 2016 by  
Filed under Latest Lingerie News

Join us live with Marcus Lemonis at Thought Leaders Arizona on May 24. Seats are limited–secure yours now True Co. has thrived as an online-only lingerie company, but it had a hard-to-shake handicap: Many women want to try on a bra before they buy. The company didn’t want to bog itself down with brick-and-mortar stores, […]

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This Lingerie Brand’s Fit Guide Is Innovative (& Pretty Inspiring, Too)

May 14, 2016 by  
Filed under Latest Lingerie News

The Fit Guide currently features four women (that have four different bra sizes, ranging from a 32A to a 38D) and it will be continually updated with new women and, thus, a wider range of sizes. Of course, there are a slew of different breast shapes, so there’s plenty of variation even within a single […]

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