New lingerie trend could lift apparel sales
April 9, 2016 by admin
Filed under Latest Lingerie News
Jennifer Foyle, president of American Eagle’s Aerie, told CNBC that the brand has been focusing more heavily on bralettes over the past three years. In that time, the assortment has evolved from just one silhouette, the lace bandeau, to more than 10. “Our girl likes to show off her bralette, and it is becoming a […]
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Victoria’s Secret is focusing on lingerie and Millennials
April 9, 2016 by admin
Filed under Latest Lingerie News
Victoria’s Secret is laying off workers and restructuring its business to streamline its focus on its famous lingerie, with an eye towards Millennials. The company said it’s restructuring into three business units: Victoria’s Secret Lingerie, Victoria’s Secret Beauty and PINK, a brand marketed as “a college girl’s must-shop destination for the cutest bras, panties, swim […]