Building a social media marketing strategy: The six key questions to answer
July 21, 2011 by admin
Filed under Latest Lingerie News
In this series of Smart Insights Best Practice Advice, Danyl Bosomworth of SmartInsights.com shares tips on best practice to get better results from digital marketing. This month Danyl looks at giving social media marketing a strategic purpose. Get buy in from budget holder, project sponsors and senior management Clarity on vision, purpose and direction with business […]
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Marketing to iPhone moms, the new online power shopper
July 21, 2011 by admin
Filed under Latest Lingerie News
Companies looking to make money on the Web are trying to understand a fast-growing and big-spending demographic: moms. From Procter Gamble to ATT and Pandora, firms are taking notice that mothers, newly armed with smartphones, are becoming a new kind of shopping force online. A decade ago, these women were single and childless 18- to […]