Lingerie brand Triumph unveils new logo and brand identity

Triumph has unveiled its new logo by signalling a new brand identity that looks at evolving with craftsmanship in making lingerie for women. “In determining our vision for the future, we’ve cast an eye over our past; after all, we’re proud to be “the maker of lingerie since 1886″ with a reputation for providing outstanding quality and exceptional craftsmanship. So as well as emphasizing femininity and empathy, we’ll be referencing our heritage. Communicating the strength of the brand’s heritage in combination with its progressive personality, our beautiful new logo conjures up everything we stand for and where we want to go,” said Shalindra Fernando, general manager, Triumph International, India and Sri Lanka.

Present at the event were Femina Miss India finalists; Jennifer Kapasi, head of operations, Triumph International (India) and Fernando.

“Sensual without being overtly sexy, feminine, informal and warm with inner drive and strength, our realigned look is rooted in craft, and multifaceted to reflect our extensive range of products for various occasions. Emphasizing femininity and empathy, our new logo is influenced by vernacular German handwriting of the 18th century and our logos from the mid-20th century. The flowing and looped bespoke lettering balances warmth, femininity, fluidity and strength. We believe that our latest promotional photography truly catches each element of our brand personality as we speak woman to woman, capturing realistic aspirations and moments in her life.” added Kapasi.

As a global lingerie brand, Triumph aims to upgrade its image in order to stand out in the competitive intimate apparel market.

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Ireland Baldwin Bares Her Booty in Racy Lingerie Pics on Instagram

Ireland Baldwin left little to the imagination in her latest string of racy Instagram photos.

The 20-year-old daughter of Alec Baldwin and Kim Basinger posed in lingerie and even bared her booty on the social media platform over the weekend. Wearing a nude, lace one-piece, the aspiring model gave fans a behind-the-scenes peek at a photo shoot in her home.

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“Really delicate one piece and I dig it, shooting some pretty creative tangs today,” she captioned one of the pics.

A photo posted by Ireland Basinger-Baldwin (@irelandforpresident) on Apr 2, 2016 at 9:56am PDT

The only daughter of the former A-list couple also showed off several of her tattoos in the steamy shots, including one of Hello Kitty and another of David Bowie on her left shoulder.

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A photo posted by Ireland Basinger-Baldwin (@irelandforpresident) on Apr 2, 2016 at 9:52am PDT

This isn’t the first time the brunette beauty has bared it all for the ‘gram. Earlier this year, she flaunted her cleavage in a revealing bathroom selfie.

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