Wednesday, July 22, 2026

Oh, Dear: A Lingerie Company’s New Sizing Scale Is “Lovely,” “Beautiful,” and “Gorgeous.”

March 30, 2016 by  
Filed under Choosing Lingerie

Comments Off

But women don’t need compliments from our clothing tags—we need to buy garments that are the right size for our bodies. It’s no fun to find out that a once-perfect size is now too small, or that a hip clothing company doesn’t carry our size. But growing out of Gorgeous and into Beautiful could be just as “triggering,” in Rachi’s parlance, as going up a pant size, because it means exactly the same thing. If someone is triggered by numeric sizing, having to click over to another page full of measurements because she doesn’t know what “Lovely” means won’t ease her mind. In fact, the unnecessary extra step, during which shoppers are forced to confront the exact, impersonal dimensions of their bodies, might be more traumatic than simply choosing “size 12” or “Large” from a drop-down menu. If a shopper hasn’t recently measured her body, Neon Moon’s sizing labels will force her to either break out the measuring tape or consult the sizing key to find the same standard sizes Neon Moon is trying to avoid. I know what size clothing generally fits me, but I couldn’t conjure my exact waist and bust dimensions off the top of my head—and some days, I’d rather keep those measurements a mystery. Neon Moon knows this: A note on its site advises shoppers to email Rachi for help “if measuring yourself is triggering.”

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

7 Must-See Moments From the Latest Episode of Total Divas

March 30, 2016 by  
Filed under Lingerie Events

Comments Off

Total Divas 511
Total Divas 511E!

The Bella Twins are on a roll!

In Tuesday night’s all-new episode of Total Divas, Nikki Bella and Brie Bella head to New York City to try to launch their idea for a lingerie line called Birdiebee. But the sisters end up clashing when Nikki makes plans to meet with investors and Brie thinks it’s better to do it without help.

While the Bellas are busy taking Manhattan, Nattie Neidhart and Mandy escape to Sanibel Island for a joint family vacation that comes with a serving of drama.

Catch up on the latest episode with these seven must-see moments!

PHOTO: Get the Total Divas‘ Makeup Looks

1. Paige goes crazy for pizza grilled cheese:

Total Divas 511E!

2. Nikki grosses Daniel Bryan out when she mentions her lady bits at lunch:

Total Divas 511E!

3. Brie tries (and fails) to sew boy shorts for the lingerie line:

Total Divas 511, Brie Bella, Nikki BellaE!

4. Nattie is pissed when her family loses to Mandy’s in a dragon boat race:

Total Divas 511E!

5. Brie admits Nikki was right and they can’t do the lingerie line on their own:

Total Divas 511E!

6. Mandy tears up when her parents explain they aren’t getting back together:

Total Divas 511E!

7. The Bella Twins pitch their idea for Birdiebee to FUBU founder Daymond John and he loves it:

Total Divas 511E!

Watch a brand-new Total Divas Tuesday at 9 p.m., only on E!

PHOTOS: The Bella Twins’ Sexiest Pics

RELATED VIDEOS:

Play Video - Shadowhunters Stars Are Proud of Their Malec

Play Video - Hilary Duff Can't Decide Between Music or Motherhood

Play Video - Pretty Little Liars Have All-New Looks

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS