• The 27-year-old from Lincoln, Nebraska, stars in Canadian retailer Addition Elle’s new Nola plus-size activewear collection
• Ashley also has an ongoing lingerie collaboration with the brand 
• The body activist, who wears a size 14/16, frequently posts Instagram photos and videos of herself working out

By

Bianca London for MailOnline

Ashley, who has a lingerie collaboration with the brand, looks like she is ready to his the gym in the images that see her with her hair pulled back in a messy bun. 

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Fitness fanatic: Plus-size model Ashley Graham stars in Canadian retailer Addition Elle’s new Nola activewear collection

Working up a sweat: The 27-year-old from Lincoln, Nebraska, can be seen wearing the brands sports bra and patterned leggings, which retail for $40 and $55 respectively 

Go graphic with your gym gear in Ashley’s leggings

All inclusive: The collection comes in sizes X to 4X, and prices range from $40 for a sports bra (L) to $170 for the brand’s grey hooded jacket (R) 

Active beauty: In the fitness-inspired ad campaign, Ashley’s hair is pulled back in a messy bun, however, her pink lipstick ads a pop of color to her exercise ensemble 

Same look, two ways: The size 14/16 beauty wore this patterned T-shirt tied in a knot around her waist (L) and down around her hips (R)

Ashley can also be seen wearing a purple, black, and pink T-shirt loose in one photo and tied in a knot to shot off a sliver of her stomach in another. 

The Nola activewear line, which debuts debuts in February, will be available at Addition Elle and Lord Taylor’s websites, as well as in select Lord Taylor stores. The collection comes in sizes X to 4X, and prices range from $40 for a sports bra to $170 for the brand’s grey hooded jacket.  

Last week, she shared a clip of herself doing lunges with her back leg propped up behind her on a weight bench while holding dumbbells. Every time she squatted down, she did a bicep curl.  

Role model: Ashley, who can be seen boxing with her trainer Christoper Kadima, is a body activist who encourages women to love their shape no matter what their size 

Healthy living: The model often shares videos and photos of herself working out with her nearly one million Instagram followers 

‘Get your sweat on this weekend! Healthy comes in all shapes and sizes.. #beautybeyondsize #curvyfitclub with @christopher.kadima,’ she wrote, tagging celebrity trainer Christoper Kadima.

The week before that she posted of them boxing together during one of her training sessions.  

Ashley made history after becoming the first curvaceous model to feature in the esteemed pages of Sports Illustrated’s swimsuit issue, and she is now one of the most in-demand women in the industry.

Collaborative venture: Ashley also has a plus-size lingerie line with Addition Elle. She can be seen posing in one of the sets from her recent Black Orchid collection

Seductive stance: Ashley said she is proud of her lingerie line, which she described as ‘unapologetically sexy’

In May, Ashley received a standing ovation when she delivered an empowering TED talk titled ‘Plus Size? More Like My Size’ in Spain discussing how learning to love and accept herself has helped her lead a happier life.

With nearly a million Instagram followers, the brunette beauty is making sure her inspiring messages are being heard far and wide.

As well as walking around in the buff and chanting to herself in the mirror, Ashley uses age-old methods of improving her well-being – exercise.

She said it’s ‘important for every type of body’ and she feels ‘weird’ if she doesn’t work out.

Catwalk queen: Ashley Graham is pictured walking down the runway during the Addition Elle/Ashley Graham Lingerie Collection fashion show in September 

Edgy gown: Ashley flaunted her legs at the 2015 Harper’s Bazaar Icons Event in New York City in September

In order to not get bored with her fitness regime, voluptuous poser Ashley does a mix of ‘running, high intensity, boot camps’.

In October, Ashley modeled her Black Orchid lingerie collection for Addition Elle in a bouidoir-inspired shoot. 

‘I am so proud of my lingerie line, it’s unapologetically sexy which, I hope will inspire women to embrace their bodies regardless of shape or size,’ she said of her latest collection. 

‘Everybody deserves to have access to fashion – your size shouldn’t rule what you wear so I am pleased that my collection will be available to buy at Simply Be which stocks a diverse range of sizes.’ 

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Parents also took to Facebook to express their frustration that the ‘sexualised’ posters and window displays were in full view of their young children. 

‘You guys should be ashamed. This image is in Rundle Mall for my nine year old daughter to see. A shop like yours should not be in a family shopping precinct,’ an Adelaide woman wrote on Facebook.

‘Children everyday walk past your shop and see an extremely sexualised woman dominating Santa. Do you not believe that children have a right to be safe and protected from these images?,’ another woman wrote. 

Honey Birdette responded to the advertising watchdog’s decision by agreeing to remove some of their signage.

‘The signage at our Rundle Mall, Charlestown and Chermside stores have all been removed. All of the stores are receiving new signage today. The image will no longer be visible.’ 

Complaints were made by to both the Advertising Standards Bureau and Honey Birdette’s Facebook page

Honey Birdette disagreed with claims that their advertisements objectified women, saying their products were made by women with the ‘aim being to empower them – not depict them as a sexualised objects’

Not the first time: A poster of this woman (on show in Honey Birdette stores), wearing a red corset and bra, skin-coloured tights and opaque nipple protectors was banned back in 2012

One objection Honey Birdette were unable to agree with was that their advertisements objectified women.

‘Is it so difficult to see that your santa ad is objectification of a woman rather than a positive expression of sexuality?,’ one woman wrote on their official Facebook page.

‘A great sex life doesn’t come wrapped in expensive lingerie or idiotic poses. That ad is not sexy it is messed up. Celebrate sexuality NOT the objectification of women.’

The lingerie retailer responded by saying their products were made by women for women, with their ‘aim being to empower them not depict them as a sexualised objects.’

‘In order to market and advertise lingerie, we need to show a model wearing it, however we do this in a way that empowers women rather than demean or degrade them. The image in question actually shows a very confident and composed woman in control of her environment.’

It’s not the first time the retailer has been the subject of public scrutiny for their controversial marketing schemes – in 2012 a poster of a lingerie model with her nipples covered by opaque pasties and headlined ‘It’s burlesque baby,’ was banned.

Two other complaints regarding posters aired in 2013 and 2014 were also investigated by the Advertising Standards Bureau, but both were dismissed.

In 2012 a PR firm staged a fake protest in Sydney’s Pitt Street Mall to advertise Honey Birdette. Models dressed in lingerie marched down the popular street holding placards reading: ‘I heart HB’, ‘Spoil me rotten’ and ‘Happy wife = Happy life.’

One woman believed the Christmas campaign celebrated the objectification of women rather than sexuality

In 2012 a PR firm staged a fake protest in Sydney’s Pitt Street Mall to advertise Honey Birdette

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