London lingerie brand Bluebella slips into profit after sales triple on the …

Bendell said: “Our motto is ‘never save anything for best’. It’s how about how the product makes you, rather than him, feel — our highly wearing collections make every day feel just that little bit more exciting.”

The enduring popularity of EL James’s racy novels and subsequent film boosted Bluebella, which supplies a Fifty Shades range to Tesco.

Bendell was president of Oxford’s Magdalen College — which boasts Chancellor George Osborne and Health Secretary Jeremy Hunt as alumni — and quit her job editing a legal journal to set up the seductive underwear brand in 2005.

Bluebella is now sold in 20 countries and is stocked in Selfridges, House of Fraser and Next.

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Lingerie tycoon Michelle Mone quits Ultimo board to focus on role as start-up …

Ms Mone, who has appeared on TV’s The Apprentice and Celebrity Masterchef, was thrust in the spotlight after announcing that she would be leaving Scotland after becoming caught up in an “extremely vitriolic social media hate campaign” due to her vocal support of the Union during the independence debate.

The 43-year-old Glaswegian, said to be worth £20m, was awarded an OBE for her contribution to business in 2010.

MJM International suffered losses of £780,000 in 2013 before passing its assets to the parent company Ultimo Brands, which also made a loss, with both businesses publishing the accounts of a “small company”.

“Ultimo wishes Michelle every success in her new personal projects and public engagements, and thanks her for contributions in the past and for her future support of Ultimo’s growth,” the company said in a statement.

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