Jennifer Hawkins strips down to lacy lingerie for new Lovable underwear …
June 30, 2015 by admin
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Jade Watkins for Daily Mail Australia
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She’s been the poster girl for Lovable lingerie for several years now.
And it is easy to see why Jennifer Hawkins is once again the star of the show in a new campaign for the Aussie underwear label.
The super toned 31-year-old model shows off her flawless figure as she strips down into several lingerie sets.
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Sexy: Jennifer Hawkins strips down for the new Lovable underwear campaign
Set in a sterile, white studio, Jen looked stunning as she leaned against a black perspex bench and pillar to best show off Lovable’s latest collection.
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Lean and luminous, the former Miss Universe looked very confident in the very first bra and brief look.
Complete with monochrome lace and satin detailing, both pieces also had a subtle splash hot pink.
Loving the lace: Jen then changed into something a little more ethereal
Changing it up: The sexy campaign also saw Jen slip into a series of sporty a sweet looks
Jen then changed into something a little more ethereal.
Revealing a hint of cleavage and a golden tan, the blonde beauty modelled a lacy, white bra with matching boy briefs.
She also swapped her sultry stare for a wry smile and battered her twinkling blue eyes down the camera’s lens.
Oozing confidence: The Sydneysider looked trim, taut and terrific for the lingerie shoot
Style star: Born in Newcastle before making the move to Sydney after her 2004 Miss Universe win, the blonde beauty has found success with a series of campaigns
The sexy campaign also saw Jen slip into a series of sporty a sweet looks.
Born in Newcastle before making the move to Sydney after her 2004 Miss Universe win, Jen’s trim, taut and terrific physique looked stunning in each shot.
Amongst the plethora of full body shots, the married model and businesswoman posed for one gorgeous photograph from the bust, up.
Natural: The beige garment had a romantic feel against Jen’s golden skin and gave the illusion that she had very ample cleavage
Stalwart: Jen has worked with the lingerie brand since 2006
The beige garment had a romantic feel against Jen’s golden skin and gave the illusion that she had very ample cleavage.
As of 2015, Jen has been the face of Lovable Intimates for an incredible nine years, a gig she secured a year before signing on as the head ambassador for Myer.
On Thursday, the glamazon will wrap up her second season as host of Australia’s Next Top Model during a pre-tapped grand final.
Mismatched: Amongst the plethora of full body shots, the married model and businesswoman posed in a pajama set
Peace: Shots from behind the scenes of her shoot show Jen having a great time
Work it! They also prove that she’s a pro in front of the camera
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Innovative lingerie brand Buttercups raises angel funding
June 30, 2015 by admin
Filed under Latest Lingerie News
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Trying to explain to investors, many of them men, is a challenge because there will never be a relation to my product or offering. Also, there is a huge focus in funding towards ‘top line’, ‘mass’, ‘quick growth’ businesses rather than ‘profitable’, ‘niche’ and ‘exclusive’ businesses.
For someone who can be truly called as India’s first bra fitter or the India Bra Queen, Arpita Ganesh has come a long way from explaining investors(as mentioned above, an excerpt from an interview taken last year) to raising angel funding. Her innovative lingerie brand Buttercups has raised angel investment from Kanwaljit Singh, Angie Mahtaney and others. The Bengaluru-based company was earlier crowd funded given its large customer base.
Brand Buttercups
With more than six years of experience in lingerie, having personally fitted more than 3,000 women and consulted for (and retailed) numerous Indian and international brands, Arpita aims to create a lingerie brand that will help women find their right size, fits and styles, all at affordable prices. Currently beta launched with select styles in more than 20 sizes in bras, (all 40 sizes will be available by July’15), Buttercups plans to launch collections in all facets of Intimate wear by next year.
According to Kanwaljit, intimate wear is a large market with very few branded players and Buttercups has a unique business model and a domain expert founder in Arpita. He believes that Buttercups can build a leading brand in the category. Now an advisor on the Buttercups board, Kanwaljit also sits on the boards of Yepme, Lifecell, Mast Kalandar, Qwikcilver and others.
Buttercups USP
A unique selling point of Buttercups is the personalized fitting process, both online and offline.
A specialized questionnaire before purchase on the brand website, helps customers understand their bodies and find their Buttercups size, also showing them styles suited to their body type.
The “Fitting Room” is differentiated by the intensive Fitting session with highly trained fitters, who help customers with understanding their size and style, equipping them to make educated choices in their intimate wear purchases.
The funding and the funders
The angel funding is being utilized to develop the brand, enhance backend manufacturing and help Buttercups expand its product offering. The company will be focusing as much on customer education as providing quality products. Buttercups aims to capture a significant chunk of the Indian lingerie sector that is currently growing at 42% a year (CAGR).
Angie Mahtaney, CEO of K Mohan, an experienced garments manufacturing firm, says,
I invested in Buttercups as I understand the struggle Indian women go through to find the right fit and size of bras and intimate wear. Buttercups clearly aims to solve this critical problem, with its unique online/offline model, making it a key differentiator in this fast growing space.
Sridhar Viswanathan, who is an expert in sourcing lingerie and has had his own Apparel buying house for over twenty years, and Manoj Varghese, currently Dean at XIME Cochin and a former HR director at Google Asia and a Director at Facebook India, are among others who have invested in Arpita’s visionof creating a quality brand and a great business opportunity.
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Alok Soni
Alok Soni prefers to keep his bio short owing to a dearth of creativity. Feel free to reach out to him at alok[at]yourstory[dot]com or follow on twitter @aloksoni