Research and Markets: United States Online Lingerie Market 2015-2019 with …
February 2, 2015 by admin
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DUBLIN–(BUSINESS WIRE)–
Research and Markets (http://www.researchandmarkets.com/research/qgr9b7/online_lingerie) has announced the addition of the “Online Lingerie Market in the US 2015-2019″ report to their offering.
The analysts forecast Online Lingerie market in the US to grow at a CAGR of 16% over the period 2014-2019
Novelty, evolving fashion landscape and rising need for comfort has resulted in heightened demand for lingerie across geographies. The concept of online lingerie stores with offers a wide range of international and private labels under one platform has only further improved the growth prospects for the lingerie industry as a whole.
One major trend in this market is the launch of online stores by top brands such as L Brands (Victoria’s Secret) and Calvin Klein. These online stores are more alluring and fascinating than the brick and mortar stores. Every top brand likes to provide an online catalog for their customers to browse easily and purchase products at their own convenience.
According to the report, one of the key drivers of the market is increased smartphone penetration. One of the most important advantages of using a smartphone is that customers can check and buy goods on the move.
Further, the report states that one of the challenges in the market is difficulty in choosing the right product. Customers find it difficult to buy lingerie from a brick and mortar store because availability of the correct product can be a challenge. The online purchase of lingerie can also be difficult, as customers do not have an option to try on the product before purchasing.
Key Vendors
- Calvin Klein
- L Brands (Victoria’s Secret)
- La Maison Lejaby
- Lise Charmel
- Wolf Lingerie
Key Topics Covered:
- Executive Summary
- List of Abbreviations
- Scope of the Report
- Market Research Methodology
- Introduction
- Market Landscape
- Online Lingerie Market in the US: Value Chain
- Types of Lingerie
- Steps to Start Online Lingerie Stores
- Segmentation of Online Lingerie Market in US by Product
- Online Lingerie Market in US: Some Facts
- Buying Criteria
- Market Growth Drivers
- Drivers and their Impact
- Market Challenges
- Impact of Drivers and Challenges
- Market Trends
- Trends and their Impact
- Vendor Landscape
- Key Vendor Analysis
- Other Prominent Vendors
For more information visit http://www.researchandmarkets.com/research/qgr9b7/online_lingerie
- Personal Investing Ideas Strategies
- Business
- Calvin Klein
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Shop Sugar Magnolia For The Perfect Bra & Specialty Lingerie
February 1, 2015 by admin
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“I have always loved lingerie, but after 15 years of marriage and three children, I didn’t even recognize my own body,” said shop owner Lisa Davis. Left frustrated by the lack of options and the difficulty in locating a proper-fitting bra, Davis founded Sugar Magnolia in February 2012. The goal was a unique specialty shop that provides a personal experience, as well as an array of sizes. “We’re trying to fill the void between a boring bra shop and a swanky adult store,” Davis said. Owner Davis, Carrie Dalton and Ellen Mazur make up Sugar Magnolia’s team. While Davis has a true passion for lingerie, Dalton brings a fresh creative flair to the store and Mazur has a real keen eye for detail. “We are changing the way women feel about themselves, one bra at a time,” Davis said. Recent research showed that about 80 percent of women are wearing the wrong bra size. An ill-fitting bra can cause neck, back and shoulder pain. “At Sugar Magnolia, you will be fitted by one of our specialists and given the knowledge to help you understand why a great fitting bra is so important for every woman – no matter her size,” Davis said, Customers say they love the array of bra sizes from cup sizes AA to N and band sizes from 28 to 50. The shop also carries lacy, silky, risqué and romantic styles, plus special made-in-the-shop garters. “Whether you’re seeking the perfect gift, a custom special order, space for a party, or a basic everyday bra, you can expect a comfortable, highly personalized shopping experience at Sugar Magnolia,” Davis said. Sugar Magnolia Boutique 38 N. Gore Ave. Webster Groves 314-395-9159
Sugar Magnolia Boutique, Webster Groves’ specialty lingerie and bra shop, features custom-fit bras and offers loungewear, intimates, bridal, burlesque and maternity lingerie, as well as hosiery, jewelry, soaps and candles.