When it comes to lingerie, Halle Berry says women buy it for themselves, not …

October 24, 2014 by admin
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Halle Berry is seen backstage at the 83rd Academy Awards on Sunday, Feb. 27, 2011, in the Hollywood section of Los Angeles.

Photo: Chris Carlson, Associated Press – Ap

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NEW YORK — What’s in a bra? Femininity, sexiness and self-empowerment, says Halle Berry, who is launching a lingerie line she says will do it all.

The Oscar-winning actress is reviving Scandale, a lingerie label born in France in 1932.

“We’ve taken this brand and revamped it,” Berry said in an interview Thursday. “But we’ve kept all the qualities of the Parisian sort of style intact.”

The collection of 10 bras and panties will be sold by Target, and while “rich with history and heritage,” will boast “a very good price,” said Berry, who, beneath her lacy dress displayed a black Illusion demi bra (less than $20).

Berry is an owner of the Scandale Paris line and said she plays a hands-on role in design, declaring, “I think I have a pulse on what American women want.”

She agreed that, for guys, the choice of undergarments is largely a question of boxers or briefs. “But most women know that what you put under your clothes is the first step in making yourself feel good about yourself.”

Women buy lingerie mainly for themselves, she went on, quickly adding, “When they find something they feel good in, and that makes them feel sexy and feminine and empowered, their partners also reap the benefits.”

Berry, who won a Best Actress Academy Award for the 2001 drama “Monster’s Ball,” came to television last summer in the CBS sci-fi series “Extant.” For this film veteran, series TV, with its faster-than-film pace and longer-than-film hours, was “a rude awakening,” she confessed. But now she’s braced to resume production for next season in February.

Despite the excitement her entry into series TV ignited, reviews for “Extant” were mixed and ratings less than spectacular.

“That was disappointing, you might say,” she admitted, “but at least we got picked up. I think we learned a lot from the first season.”

She noted that many series take time to break through into long-running hits.

“I hope that will be our case,” she said.

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Tags: Lingerie News

Halle Berry revives luxury French lingerie label Scandale at Target

October 24, 2014 by admin
Filed under Latest Lingerie News

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The actress’s first ten-piece collection, with prices ranging from $7 to $18, will hit stores October 27
Ms Berry now owns 50per cent of the company
Robert Perrier started the label in 1932, after creating a girdle that was so lightweight compared to the restrictive corsets of the day that his assistant exclaimed ‘C’est un scandale!’

Erin Clements for MailOnline

Published:
14:07 EST, 23 October 2014

|
Updated:
03:32 EST, 24 October 2014

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Halle Berry is behind the relaunch of Scandale, an 80-year-old luxury lingerie label that will now be available for affordable prices at Target.

The actress’s first ten-piece collection, with prices ranging from $7 to $18, will hit stores October 27.

‘I understand that women want to feel sexy and beautiful,’ the 48-year-old told WWD, explaining her interest in the brand.

Sexy new venture: Halle Berry has invested in Scandale, an 80-year-old lingerie label that will launch in Target

‘They want to have undergarments that are very functional, but to still feel beautiful when we take our clothes off.

‘That’s really important and that’s a way to make women feel sexy and validated — all the ways we as women need to feel. And I love lingerie. It’s always been important in my life. This is a very important endeavor that feels very in line with who I am.’

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Ms Berry discovered Scandale, founded by textiles designer Robert Perrier in 1932, while shopping in Paris with her husband Olivier Martinez, and researched its history before deciding to relaunch the label.

Seeing spots: A look from the actress’s first ten-piece collection, which hits stores October 27, is displayed at a launch event at Laduree Soho in New York City

She’s certainly a good advertisement! Halle Berry looks flawless in the new campaign for the lingerie line

According to the company’s website, Mr Perrier was manufacturing corsetry and hosiery in a small factory in France when he started the label.

After a visiting salesman introduced him to a new fabric, he created a girdle that was so delicate and light compared to the restrictive corsets of the time that his assistant exclaimed ‘C’est un scandale!’ upon seeing it.

‘We’ve taken this brand and revamped it,’ Ms Berry told the Associated Press. ‘But we’ve kept all the qualities of the Parisian sort of style intact.’

The sexy star has been a Revlon brand ambassador since 1996, but said she wanted to have a greater role in leading a company.

Co-owner: Ms Berry’s business partner is Erik Ryd (left), founder of the intimates company Hop Lun

‘I decided for my own evolution as a woman and an entrepreneur, it’s time for me to step out and really be part owner of something that I believed in and not just lend my name to a brand,’ she said.

Ms Berry now owns 50per cent of the brand, which is co-owned by her business partner Erik Ryd, founder of the intimates company Hop Lun.

The mom-of-two, who stars in the upcoming thriller Kidnap, admits that it takes a lot of work to juggle an acting career with the demands of running a business.

‘You have to really want to do it. It’s time-consuming. You have to work hard at it,’ she said.

‘Along with the career you already have, it’s another job, if you will, that you’re tackling.’

Coming soon: Halle was later seen arriving at an office in New York after the launch