The Thai division of Wacoal recently went an unexpected route with its “Beauty Inside” campaign, producing three short films that use sentiment over skin. Each is based on a true story of women who faced tough decisions. The brand saved the real kicker for the third installment, which tells the story of a single mom and her little girl June. Despite a stigma attached to her situation, the mom doesn’t feel the need to explain who or where June’s father is (ed: if we’re quibbling, we could argue that the creators of the ad copped out regarding the origins of June. If the scenario were different, would Jane be portrayed as such a saint?).

They’re melodramatic, bordering on full schmaltz, but it might just get you weepy in a way you never thought underwear could.

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Concise Analysis of the Chinese Lingerie Industry

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DUBLIN, February 28, 2014 /PRNewswire/ –

Research and Markets (http://www.researchandmarkets.com/research/mptpvd/china_lingerie) has announced the addition of the “Concise Analysis of the Chinese Lingerie Industry” report to their offering.

     (Logo: http://photos.prnewswire.com/prnh/20130307/600769 )

‘Concise Analysis of the Chinese Lingerie Industry’ is a professional and in-depth research report on the lingerie industry in China.

The report first provides basic information on the lingerie (bra) industry including definitions, applications and classification by type, fabric, function, occasion. Industry chain structure is provided looking at manufacturing regional distribution and key manufacturing regions.

Lingerie manufacturing technology and process analysis is carried out covering sections such as equipment and raw materials. Lingerie productions, supply, sales, demand, market status and forecast analysis is offered for the Chinese situation.

A key feature of the report is the focus on 31 industry players providing basic company information, 2009-2017 Lingerie capacity production, price cost profit margin production value figures and contact information. Finally the report analyzes the feasibility of new projects and offers overall research conclusions.

With 193 tables and figures the report provides key statistics on the state of the market. This resource facilitates customers in development planning and investment decision-making in the lingerie industry.

Key Topics Covered:

1 Lingerie (Bra) Industry Overview

2 Lingerie Manufacturing Technology and Process Analysis

3 China Lingerie Productions Supply Sales Demand Market Status and Forecast

4 Lingerie Key Manufacturers

5 China 6 Million Pieces/Year Lingerie Project Investment Feasibility Analysis

6 China Lingerie Industry Research Conclusions

Companies Mentioned:

• Acestyle Group (HongKong)
• Aimer Group (Beijing)
• Audrey (Taiwan)
• Bailian Group (Shanghai)
• Chun Wing Holdings (Shantou)
• Clover Group (HongKong)
• Conlia (Xiaolan)
• Embry Form (HongKong)
• Gujin (Shanghai)
• Hoplun Group (HongKong)
• Jealousy International (Nanhai)
• Mani Form (Shenzhen)
• Mansum Group (Xiaolan)
• Meisee (Nanhai)
• Minwei Clothes (Zhongshan)
• Oleno Group (Nanhai)
• Ordifen (Taiwan)
• Peiheng Group (HongKong)
• Regina Miracle International (HongKong)
• Shijia Industry (Shantou)
• Sunflora (Dalian)
• Sunny Group (Nanhai)
• Swear (Taiwan)
• Tiova International (HongKong)
• Topformbras International (HongKong)
• Triumph International (Germany)
• Venies (Shenzhen)
• Wacoal Holdings (Japan)
• Waterflower (Dongyang)
• Winbeauty (Shantou)
• Yizhini (Foshan)

For more information visit http://www.researchandmarkets.com/research/mptpvd/china_lingerie

Media Contact: Laura Wood , +353-1-481-1716, press@researchandmarkets.net

SOURCE Research and Markets

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