You are here:
Home / Archives for admin
Well, that was quick: Just days after the release of Facebook’s new Poke iPhone application, the app has already been used for advertising purposes in a creative campaign Grey Israel concocted for Delta Lingerie.
The campaign was based on 10-second clips of a model putting on lingerie from Delta, which was filmed using Poke and sent to Facebook users who liked the company’s page on the social network. At the end of the clip, the last frame reads, “A One-Time Sale! Delta.”
Grey Israel Head of Digital Dan Eblagon told AllFacebook via email about some of the challenges of the campaign:
Technically, we had a hard time dealing with this campaign. For one, you can’t save any of the videos, and you can only do a one-shot clip. We also had a hard time with the fact that you can only send a poke to up to 40 people at once, which means that for every 40 people, we had to shoot a new version. This happens because the app deletes all data from both iPhones the second the video is sent.
Readers: Do you think more marketers will try to exploit Poke, or are the logistics too daunting?
Share and Enjoy
Big press conference set for Los Angeles on Jan. 9, as the Lingerie Football League will presumably announce that it will be calling itself something other than the Lingerie Football League. It’s a “major rebranding” according to the press release, and will include “uniform modifications”. That’s good, because I always believed those athletes weren’t showing enough skin.
Here’s the press release:
Nation’s fastest growing sports league’ (NBC Sports), Lingerie Football League (or ‘LFL’) officials have announced there will be a major re-branding which could include as much as a name change, uniform and game equipment modification of the league heading into its 4th season in the United States as it prepares to further brand the sport internationally.
The move is rumored to position the brand with a greater focus on the athletics of the sport and its athletes.
Yes, the LFL is starting its own rumors. That’s a novel approach in a press release.
“This is the next step in the maturation of our now global sport. While the Lingerie Football League name has drawn great media attention allowing us to showcase the sport to millions, we have now reached a crossroad of gaining credibility as a sport or continuing to be viewed as a gimmick. … In order to reach the next milestone, we feel the focus has to be the sport and our amazing athletes”, said Mitchell S. Mortaza, Founder Chairman, Lingerie Football League, LLC.
Tyler DeHaven of LFL media relations confirmed to me that a name change is on the menu.
“I can’t say much more than that,” DeHaven told us, “but we’ll send you photos on Wednesday.”
And really, that’s all I ask.
But I have the sinking feeling that I’m not going to like where all of this is headed. Words like “maturation”, “athletics” and “credibility”, when associated with the LFL, concern me. But the LFL is expanding to international markets: its already in Canada, and we’ll soon have LFL Europe and LFL Australia. Being that the league has received some criticism in other nations (most notably Canada) for emphasizing TA over Xs and Os, they may be attempting to address that potential roadblock to expansion.
The photo above is from November tryouts for the LFL’s newest franchise, the Atlanta Steam. That’s 12 teams total for the new season that begins in April.
Share and Enjoy
