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Sports bras: Get fit for action

January 5, 2013 by  
Filed under Choosing Lingerie

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Eight out of 10 women are wearing the wrong size sports bra, says Heather Cvitkovic, a product manager at Moving Comfort, the women’s fitness clothing company that sells more sports bras than any other brand. But when it comes to choosing a sports bra, size isn’t the only thing that matters.

“The style of bra you wear needs to fit the type of activity you’re doing in it,” she says.

A compression bra, one that presses the breasts against the chest wall to restrict movement, is best for small-breasted women who do low-impact activities like swimming. A bra that combines compression with encapsulation — semi-molded cups — is better for women who have larger breasts and need more support than they will get from compression alone. And an encapsulation bra — a style that “lifts and separates” — is best suited for larger-breasted women who do medium- and high-impact activities such as running or jumping rope.

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No matter which style you choose, “the bottom band should fit more snugly than a lingerie bra does because that’s where the support comes from,” says Cvitkovic. You should be able to take a deep breath without feeling uncomfortable, she adds, but it should feel tight. The bottom band should also lie flat and straight across the back. Here’s a look at some of the latest styles:

Champion Sweetheart

Style: compression; pullover/ racer back

Ideal for: low impact/A-B cups

Size: S-XL

Price: $24.99

Where to buy: http://www.Championusa.com


Ibex Wool Balance Support

Style: compression; pullover/racer back with adjustable straps

Ideal for: low-medium impact/A-C cups

Size: S-L

Price: $75

Where to buy: http://www.shopibex.com


Lole Intense

Style: compression/encapsulation; pullover racer back

Ideal for: medium impact/A-C cups

Size: XS-XL

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‘Girls’ costume designer joins Aerie lingerie

January 4, 2013 by  
Filed under Latest Lingerie News

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HBO Girls

Continuing the Girls theme from yesterday, today I bring you news of the series’ costume designer who has just joined Aerie lingerie as its style and fit expert. Jenn Rogien, who is responsible for the cool New York clothing on HBO’s Girls, will embark on a six-month partnership with the American Eagle Outfitters brand. As part of her new role, she will participate in viral videos, store appearances and customer fitting sessions, in addition to offering lingerie advice and tips to young girls across the US.

“I’ve used Aerie as an intimates resource for years. I love that Aerie is about real girls who are wearing fun undies as a part of their everyday wardrobe, to the point where it becomes a must-have accessory. Those intimates have helped me tell the stories of real girls, pretty girls, fun girls, she told WWD of her new appointment.

The news of Rogien’s gig with Aerie comes just a week prior to the second season premiere of Girls in the US on January 13. As costume designer on the hit show, Rogien’s job is to dress the characters in a way that is “young, honest, and fresh.”

“The overall theme of the show is all the mistakes we go through when we’re trying to find our footing,” she recently told the New York Times. “We wanted to embrace all those factors – the youth, the first job, the insecurity in relationships, both romantic and friendship – and see if we could reflect that through the clothing.”

Her next TV job will be on the upcoming Netflix series, Orange is the New Black, starring Taylor Schilling, Jason Biggs, and Laura Prepon, and due to première later this year.

  • Did you see Lena Dunham’s recent photo shoot for V magazine in which she is photographed sans trousers by Terry Richardson? Then take a squiz here

[Image via HBO]