Home » Sports » Lingerie Football League To Rebrand With New Name and …

Photo via LFLUS.com

The Lingerie Football League has announced a press conference in Los Angeles set for January 9th. The press conference is expected to announce a “major rebranding” for he female football league, which would include some changes to the uniforms and a new name.

The LFL released a statement on the upcoming press conference:

Nation’s fastest growing sports league’ (NBC Sports), Lingerie Football League (or ‘LFL’) officials have announced there will be a major re-branding which could include as much as a name change, uniform and game equipment modification of the league heading into its 4th season in the United States as it prepares to further brand the sport internationally.

The rebranding is being done in hopes of shifting the focus from women running around in lingerie — that is sort of what you ask for when you brand the sport with skimpy outfits and suggestive camera angles — to putting the focus on the athletes and their actual skill set.

“This is the next step in the maturation of our now global sport. While the Lingerie Football League name has drawn great media attention allowing us to showcase the sport to millions, we have now reached a crossroad of gaining credibility as a sport or continuing to be viewed as a gimmick. … In order to reach the next milestone, we feel the focus has to be the sport and our amazing athletes”, said LFL founder and chairman Mitchell Mortaza.

For the women involved in he Lingerie Football League, it is nice to see the league shifting focus to actual skill. Believe it or not, there are some incredible talented women and division one athletes that grace the LFL gridiron.

Tune back in on January 9th to see what new changes have come to the league.

Topics: Lingerie Football League

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Top Drawer Lingerie Supporting the Women of Houston Now with New Website

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Top Drawer Lingerie, Initmates

Top Drawer Lingerie, a lingerie and bra boutique in Houston’s Uptown Park, launched their new website. Their new website now sells designer bras and lingerie across the United States with free shipping.

Top Drawer Lingerie first opened in 1986 as a bra boutique in the Galleria area of Houston. However, the owners of Top Drawer noticed an overwhelming number of women coming into the store who were wearing the wrong size bra. So the owners of Top Drawer Lingerie decided to hire bra fitting experts so that they could help women discover their true size free of charge. Because of this, Top Drawer Lingerie is not only known as a designer bra boutique, but also as a bra fitting boutique.

Top Drawer Lingerie’s new website is not like other large bra stores online, who offer so many bra choices that they can be likened to a bra warehouse. Instead, Top Drawer only includes the highest quality, most comfortable selections that are some of their brick and mortar store’s favorites. Each bra and lingerie piece is handpicked to reflect the most desired, sought after bra and panty selections. Each piece available online has gone through a rigorous selection process before making it to the website; quality, comfort, fashion, and fit must all be taken into consideration.

The online bra store has a large variety of different bra styles available including t shirt bras, push up bras, minimizer bras, strapless bras, sports bras, and many more varieties. While you won’t find the largest selection of bras at this online retailer, you will find one of the highest quality designer bra collections available anywhere. New selections are added often, and hard to find bra sizes as well as large size and full figure bras are well represented. Exquisite bra and lingerie collections from the world’s best designers are available as well. Shoppers can easily filter bras by type, brand, or size for their convenience. Famous brands like Simone Perele, Chantelle, Anita, Elomi, and Le Mystere are available from this new bra boutique.

Top Drawer Lingerie’s owners also wants to ensure that shoppers who visit this online store are treated to a custom bra fitting, just as they would in their brick and mortar store. So, they created a free bra fitting app for the website that women can use in the comfort and security of their own homes to determine their correct bra size. For customers who are not comfortable with this app, there is also an option to answer a series of questions about the current size you are wearing and how it fits, which can also help determine the customer’s true bra size.

Top Drawer Lingerie’s new website serves customers across the globe, and shipping is free in the United States. Buy bras online today at Top Drawer Lingerie” href=”http://www.topdrawerlingerie.com/”http://www.topdrawerlingerie.com or visit your Houston location below if you are in the area.

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Top Drawer Lingerie Supporting the Women of Houston Now with New Website
January 04, 2013

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