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Panache lingerie founder Tony Power fighting for life after brutal attack

October 17, 2012 by  
Filed under Latest Lingerie News

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His family was too upset to comment, but a spokesman for Panache said: “Mr
Power is a self-made man who founded international brand Panache over 30
years ago and which now employs over 120 people locally.

“As a close, family-run company, this incident has come as a big shock to
the business and our thoughts and prayers are with the Power family at this
difficult and private time.”

Joe Otten, a local Liberal Democrat councillor, added: “It’s a great
shock and my thoughts are with Mr Power and his family. Sheffield is one of
the safest cities in the country but plainly this kind of thing should not
be happening.”

Mr Power, who lives with his wife Maureen in the upmarket Bradway area of
Sheffield, launched Panache in 1982 after being made redundant by rival
underwear manufacturer Playtex.

He mortgaged his house and started making lingerie in his garage, specialising
in bras for the bigger-bosomed woman, a market he felt had been largely
ignored by other firms.

Panache quickly expanded abroad. It now has offices in New York, Hong Kong and
Germany, and sells its products in more than 30 countries worldwide.

Mr Power stood down from the company in 2008, and was replaced as managing
director and chairman by his son, John Power. His other son Danny is
managing director of Panache’s North American business.

The firm prides itself on the quality of its underwear, stating on its
website: “Panache is an industry leader in the design and manufacture of
perfect-fitting lingerie. We see this not only as a process of design but
also a feat of engineering. If a garment does not fit to our exacting
standards, it does not leave the design room.”

Mr Power also has two daughters, Siobhan and Louise, and a number of
grandchildren.

South Yorkshire Police said a 30-year-old man had been charged with attempted
murder and robbery over the assault in High Hazels Park in the Darnall area
of Sheffield.

Imran Khan, of Handsworth Road, Darnall, was remanded in custody when he
appeared before Sheffield magistrates last week.

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Lingerie tycoon, 78, fighting for life after being ‘bludgeoned during botched …

October 17, 2012 by  
Filed under Latest Lingerie News

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  • Tony Power is the founder of top
    lingerie firm Panache whose underwear is worn by Scarlett
    Johannson, Holly Willoughby and Katie Price
  • Mr Power had gone to a park to look for
    his missing brother when his attacker tried to steal the keys of his
    Bentley Continental saloon
  • He was found unconscious and was left with fractured skull and bleeding on the brain

By
Chris Brooke

09:19 EST, 15 October 2012


|

18:49 EST, 15 October 2012


Anthony Power

Attack: Tony Power, 78, is the founder of top
lingerie firm Panache whose underwear is worn by Hollywood star Scarlett
Johannson, TV presenter Holly Willoughby and Jordan aka Katie Price

A businessman who founded a multi-million-pound lingerie firm is fighting for his life after being beaten and robbed in a park.

Police believe the attack on Tony Power, 78, may have been an attempt to steal his £180,000 Bentley Continental, which was parked nearby.

The car was not stolen but Mr Power’s iPhone and cash were taken as he lay unconscious.

He suffered a fractured skull and bleeding on the brain. Police described his injuries as life-threatening.

The attack happened after Mr Power drove to the park – seven miles from his home in Bradway, Sheffield – to look for his elderly brother because he was concerned for his welfare.

Police believe he left the Bentley  near the entrance to High Hazels Park between 7.50pm and 8.10pm last Monday and was attacked for his car key.

He was found unconscious at 9.10pm and rushed to hospital.

Mr Power, who is being treated in the Royal Hallamshire Hospital, Sheffield, made his fortune as he went from selling bras from his garage to supplying lingerie across the globe. His rags to riches tale began in the early 1980s when he was made redundant from Playtex where he worked as a salesman.

His commercial brainwave was to realise there was a gap in the market for lingerie aimed at curvier women and he set up his company, Panache, in 1982 with money from mortgaging his house.

The scene where Anthony Power the founder of Panache Lingerie was attacked in High Hazels Park Sheffield

Crime scene: A police cordon at the scene where Mr Power was attacked in High Hazels Park, Sheffield

Panache

Underwear: Model wears a Panache bra. The label was launched by Mr Power in 1982

Today, the international firm has
annual sales of £23million and its bras are supplied to major high
street and online retailers.

Its products have received celebrity
backing from the likes of actress Scarlett Johansson and TV presenter
Holly Willoughby. Mr Power, who lives with his wife Maureen, stepped
down from running Panache in 2007.

The firm is now owned and run by his four children from its £2.5million base in Sheffield.

A spokesman for Panache said: ‘Mr Power is a self-made man who founded international brand Panache 30 years ago.

‘As a close, family-run company, this
incident has come as a big shock and our thoughts and prayers are with
the Power family at this difficult and private time.’ Members of his
family declined to comment. There were no further details on why Mr
Power was concerned for his brother.

A hospital spokesman described Mr Power’s condition as ‘stable  but critical’.

Residents in Mr Power’s neighbourhood
were shocked by the attack. One said: ‘He is a very successful
businessman and it’s awful that such a thing could happen to an elderly
man.’

 A local man, Imran Khan, 30, has been charged with attempted murder and robbery in connection with the incident.

The scene where Anthony Power the founder of Panache Lingerie was attacked

A 30-year-old local man from Darnall,
Sheffield, has been charged with attempted murder and robbery

The scene where Anthony Power the founder of Panache Lingerie was attacked

Police
say Mr Power, who is currently in hospital in Sheffield, drove the car
to the park and parked it near the entrance between 7.50pm and 8.10pm
and was found unconscious at 9.10pm

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