Rosie Huntington Whitely Turns Lingerie Designer For Marks & Spencer

Rosie Huntington Whitely has recently designed a collection of luxury lingerie for a British Retail Chain, Marks Spencer.

After nearly a decade of modeling for different lingerie brands, model turned actress Rosie Huntington Whitely has decided to have her own range of lingerie. The Elle cover superstar has collaborated with Marks Spencer to design a 33-pieces collection of luxury lingerie that will be in stores come September.

Huntington-Whitely is all excited about her debut as a lingerie designer. “I have a solid understanding of what makes beautiful lingerie and how good quality lingerie should make you feel,” she told ELLE. “So working on designing this line with Marks Spencer has been an exciting and fulfilling experience for me to say the least.”

Like Us on Facebook

The collection took a year to be completed and has been titled ‘Rosie for Autograph collection’ The collection includes lingerie sets, French knickers and a kimono-style robe.

‘I wanted the collection to feel exquisite, elegant and feminine,’ Huntington-Whiteley said. I love everything about lingerie; I’ve always had a thing for it. It’s completely feminine, it’s something for women, it’s ours, it’s our little secret.”

“I think that we’ve struck a really great balance between it being young and modern whilst still being classic and sexy but it’s feminine, and I hope people enjoy it in that way,” she added.

Huntington-Whitely has chosen shaded of rose and rose motifs as the theme of her collection. According to the newly turned designer, she wants the designs to “feel romantic and sensual whilst being sophisticated and suiting every skin color”. Huntington-Whiteley said. “I wanted every feature of the bra to stand out and correlate and to have the handwriting of a rose.”

The Autograph line is the latest step in a lifelong preoccupation with fashion. ‘My bedroom walls were just covered with photographs of dresses and campaigns that I liked and models,’ when she was 16, Huntington-Whiteley said. ‘My bedroom was just a big mood board.’

Huntington-Whiteley is very pleased with the end results and says working on this project has been a very satisfying experience for her.  “I have loved every minute of it. I hope that people will enjoy the pieces as much as I have had designing them. Hopefully this just the beginning.”

Share and Enjoy

Lingerie brand Aimer launches cutting-edge shapewear line

Summer is the season during which a woman can flaunt her feminine figure. Many beauties wish that they could find that magic piece of lingerie that would tone down their imperfections.

Farewell to thick, stuffy shape wear that’s often avoided by ladies in summertime. Aimer, Asia’s leading luxury lingerie brand famed for advanced technology and innovation, presents a range of cutting-edge shape wear that combines previously incompatible features: shaping properties coupled with a feel-nothing airiness.

With ‘shape it, but feel nothing’ being the highlight, the latest range suggests a revolutionary concept – shape wear should be lightweight, comfortable and effective. While stretch seamless fabrics are enhanced with a unique weave pattern that strengthens their shaping tension, the result is a unique, feather-light fabric that promises incredible shaping results.

Intensive net holes over specific parts allow skin to breathe effortlessly despite hot and humid weather. The brand’s signature 3D tailoring technology allocates adequate pressure to the thighs, tummy, hip and underarms, stimulating friction against body fat via natural every-day movements for optimized shaping results.

Aimer Soft Slim – For The Real Lady

Crafted to highlight an irresistible body shape, Soft Slim features soft lace imported from Europe woven using a traditional semi-mechanical process to provide delicate patterns with the finest quality. The 3/4 padded full-figure bra is strengthened with large wires designed to read just fat under arms and ultimately to outline a perfect shape.

The signature jacquard method gives lace fabrics gorgeous weave patterns and seamless effects, while press-free foam cups are engineered to reduce the pressure caused by the wires. Q-cotton, a high-quality eco-friendly material, promises incredible breathability and comfort. The tender pink shades across the collection prove it is an essential range for every lady’s wardrobe.

Aimer Freedom – The Carefree Kind of Elegance

The name couldn’t have said it better. ‘Freedom’ is a range designed to set women free from the stuffiness of conventional shape wear while enjoying high-end fashion. The precise 3D cutting technology re-allocates body fat to specific areas, whilst the enhanced weaving method assures perfect shaping results.

Made of seamless mesh, the collection not only brings about a feel-nothing comfort and lightness; but, the special fabric also offers a much-craved for cool sensation against the skin. Classics are updated for various black and nude styles for the best wear-ability. Freedom is not just felt – it’s worn night and day.

Aimer Svelte Shaping – Defining the aesthetics of shaping

This collection advances shaping technology to form the perfect blend of technology and aesthetics, promising not only unparalleled shaping results but also unique chic. The special seamless fabric features outstanding elasticity hat offers optimized comfort and, with thoughtful tailoring and design, highlights the wearer’s curvaceous silhouette.

Share and Enjoy