LANGLEY, BRITISH COLUMBIA, Jun 14, 2012 (MARKETWIRE via COMTEX) –
Forever Yours Lingerie and LUCY Clothing wrapped up their model
search contest at midnight May 15th with a flurry of 11th hour
submissions. Seeking six women to be the new faces of a national
advertising campaign this fall, the contest organizers announced the
six selected winners this morning – all lower mainland women and all
without traditional modeling experience.
“We received over 250 applications from a range of women from
Vancouver Island to Hope, BC,” said Forever Yours Lingerie and LUCY
Clothing owner, Sonya Perkins. “There were so many great ladies, it
was difficult to get the finalists down to 20; we ended up with 23
finalists in total.” With the various fittings and test photo shoots
complete, the six winning entrants are now set to get down to
business.
Newly awarded winners Sarah Baarda, Yogeeta Lai and Kaleigh McDonald
will be modeling on behalf of Forever Yours Lingerie with Chelsey
Hibbs, Tiffany McFadyen and Danielle Keil strutting various styles
for Perkins’ fashion boutique LUCY Clothing. “It is incredibly
humbling to be selected to represent a brand like LUCY Clothing,”
remarks contest winner, Tiffany McFadyen. “I’m still in shock; the
other finalists are all gorgeous!”
The Forever Yours Lingerie and LUCY Clothing Model Search was born
out of a desire to find women who best represent the stores’ customer
base. “We were looking for real women who could wear the bras and
clothing lines that we sell in each of our locations,” notes Perkins.
With a modeling industry that profiles women sized 8 to 12 as ‘plus
size’, Perkins was frustrated by the idea of having to fit fashions
to models who would most likely never shop at one of her boutiques.
All of the finalists for both the lingerie and clothing lines were
fit to fashions that are available in each retail location – none of
the pieces were altered. Most refreshingly, the photographs released
by Perkins and her team have not been airbrushed. “We know it is
common in the industry to alter a model’s photographs, we haven’t
done that with any of our finalists’ images,” states Perkins.
Each of the winners will be provided with a $500 wardrobe; a 3-month
paid modeling contract with the possibility for renewal and all will
become the faces of a national advertising campaign and launch of the
online Forever Yours Lingerie and LUCY Clothing boutiques. Don’t be
surprised if you see some of the other finalists as part of the fall
2012 launch, Perkins rumored. “We met so many great women that we are
considering hiring some additional local ladies to help us with our
modeling needs as we move forward.”
To view the Forever Yours Lingerie and LUCY Clothing Model Search
Winners image associated with this release, please click here:
http://media3.marketwire.com/docs/ModelWinners.jpg .
Forever Yours Lingerie and (LUCY) Clothing were founded by Sonya
Perkins and born out of the frustration to find fashion-forward,
contemporary bras, lingerie and clothing for the curvy woman. With
the unique brands sourced from across Canada, the United States and
Europe, their Fit-Specialists and knowledgeable team of
fashion-lovers will finally allow you to have fun with fashion.
To learn more about the best choice in lingerie and plus-size
fashions, visit
www.foreveryourslingerie.ca and
www.lucyclothing.ca .
For our #CurvySearch updates, follow us on Twitter @FYL_Lingerie and
@LUCYClothing
Hi-resolution images and a French speaking winner are available.
Contacts:
Urban Life Media
Kristine Carrick
Office: (604) 510-5456 Mobile: (604) 831-2598
kristine@urbanlifemedia.ca
www.foreveryourslingerie.ca
SOURCE: Forever Yours Lingerie and LUCY Clothing
mailto:kristine@urbanlifemedia.ca
http://www.foreveryourslingerie.ca
http://www.lucyclothing.ca
Copyright 2012 Marketwire, Inc., All rights reserved.