NEW YORK, May 24, 2012 (BUSINESS WIRE) –
Adore Me, the world’s first personalized online lingerie styling
resource for women, announces an expansion into the swimwear category.
With this addition, Adore Me will expand to service clients that need
guidance when choosing the swimsuit piece that will both flatter and
accentuate the female form.
Swimwear consultations will follow the same winning format as lingerie.
Members will take part in a consultation and receive access to a private
showroom handpicked by expert stylists. The showroom is replenished
every month, ensuring there are always new and modish pieces to
purchase. Furthermore, the swimwear and lingerie are inspired by
international design, bringing the best in French, UK, US and Brazilian
fashion straight to the Adore Me showrooms.
Co-Founder CEO Morgan Hermand-Waiche created a business model
targeting the boom in women’s intimates spending, which currently
comprises approximately $11 billion in annual spending, Hosiery for $4.6
billion and Swimwear for $4.2 billion. Growth for the company is
currently at 50% per month since launching beta in November 2011.
“Lingerie and swimwear are a crisis resistant industry, meaning that it
is steady even during recessions. Adore Me recognized this and launched
during one of the largest recessions in US history and saw positive
results. With swimwear, we will further expand our presence in women’s
fashion closets,” shares Mr. Hermand-Waiche.
What makes Adore Me stand out amongst major competitors is the
combination of a personalized experience and the fact that lingerie is
sold online twice as much than other types of apparel products. Most
brick and mortar boutiques have not yet mastered the online selling
domain. Adore me recognized this and tapped the void in the market at an
affordable price-point.
About Adore Me
Adore Me is the world’s first online lingerie personalized club. Members
take a consultation for free and receive invaluable one-on-one attention
from lingerie experts who create for them a new showroom each month.
Item populating the showrooms are gorgeous pieces of lingerie is
inspired from designers around the globe, bringing the best of French,
UK, US and Brazilian styles in the AdoreMe NY headquarters. Each set is
sold for $39.95, making beautiful lingerie affordable to everyone — not
to mention free shipping and exchanges.
Adore Me is the creation of an international team of fashion experts and
serial entrepreneurs including Co-Founders Morgan Hermand-Waiche,
Fabrice Grinda and Jose Marin. Hermand-Waiche is a Harvard Business
School alumni, a bona fide internet start-up entrepreneur and CEO of
Adore Me. Grinda is founder and CEO of several successful Internet
ventures including Olx.com, an online classifieds website currently one
of the top 20 trafficked sites in the world. Marin founded and holds
position of CEO a plethora of ventures such as
www.DeRemate.com ,
the prominent consumer-to-consumer corporation of Latin America.
SOURCE: Adore Me
FACTORY PR
Michael Colgan, 212-941-7057
michael@factorypr.com
Copyright Business Wire 2012
