Lingerie has never been on the forefront of fashion. Often shielded by our daily garments, little thought is often put into bras and panties. But in 1886, Triumph was created in a little village by two cousins with one sewing machine. They had one goal in mind: find the perfect fit.
With only six sewing machines and six seamstresses, the brand was assembled. They produced shaping garments which eventually grew into a small-scale, manufacturing company of corsets. Today, Triumph is internationally recognized as a leader in designing and manufacturing lingerie and shape wear, offering the perfect fit and innovation for every woman. Still family run, the brand as seen surly seen it all.
Impressed by the rich history and pioneering spirit of Triumph, we sat down with Planning and Product Director Isabelle Stahl to discuss history, fit and quality.
Triumph Stand Up for Fit Campaign
303 Magazine: At what decade do you think lingerie really made a turning point in history, and what is your favorite trend you’ve seen in lingerie?
Stahl: I think the ’80s was a key turning point for lingerie and one of my favorite moments. Madonna was a trendsetter, leading the way with her cone bra bustier. Before her, everyone looked at lingerie as a garment that should be hidden from the public. After Madonna, I think women started to pay more attention to the lingerie sets they purchased and how they wore them.
Do you think the quality and fit of our undergarments can really change our attitudes and outlook?
Stahl: Yes, it definitely does. When I wear a lace lingerie set, I feel sexier – it boosts my self-confidence. When I’m in something comfortable, I’m more relaxed.
“Our inspiration comes from our customers. We design and develop new styles based on their daily needs. We try our best to interpret each season’s trends while also improving functionality and fit.”
Tell us a bit more about your design and manufacturing processes.
Stahl: Our research and design department works with our factories and suppliers to develop new sewing methods and fabrics that enhance control, support and fit in our product. We develop prototypes at our Heubach atelier and send the final design to our factories to produce.
How do your pieces compare to competitors such as Victoria Secret or Soma? What sets you apart?
Follow Triumph @triumph_us
Stahl: Though we are a commercial brand like the aforementioned companies, each piece of Triumph lingerie is hand-crafted in our factories. We are committed to creating timeless and classic styles with the most innovative technology. We are constantly looking for ways to improve each design to find a better fit. Specifically for shapewear, we were the first brand to make it beautiful and functional all at once. We understand that women want different styles as they mature. Triumph is a brand they can rely on throughout their life.
Why should our readers switch on over to Triumph?
Stahl: To this day, 64 percent of women are wearing the wrong bra size. Out of the 64, 29 percent do that intentionally because they believe this will add additional comfort. Triumph has a wide range of styles, shapes, innovative technology and fits designed specifically every body type.
What are three things every woman needs to know about her undergarments?
- You need to get fitted every six months to one year. Your body is constantly changing so it is important to get fitted. Having the right support can improve posture and alleviate back pain.
- When putting on your bra, always start with the last hook and eye. When the bands begin to stretch, move to the second or third to make sure your bra fits snug.
- Sizing can vary between different styles, material and silhouettes. Don’t be afraid to try a sister size.
Iconic E Bodysuit
$148
What is the biggest mistake every woman makes about her undergarments?
Stahl: The biggest mistake is not replacing them often enough. Frequently worn bras typically have a shelf life of six months to a year. Afterwards, they begin to lose shape and offer less support.
Where do you see your brand in 50 years?
Stahl: Triumph will continue to grow in the U.S. market and open more retail doors across the country.
