Innovation in funding 2015-16: Attollo Lingerie

Our story began eight years ago when we became D+ customers at 14. At university, we commiserated with each others frustration, emphasising that the D+ lingerie selection was not only dire but unflattering. We founded Attollo so that this misery faced by D+ women could be a thing of the past. Our brand name, which means, ‘I lift up, I raise, I excite’ in Latin, is referenced in everything that we do, including fundraising.

Our fundraising is still very much in its infancy, but we secured initial funding from Virgin’s startup loan. We somehow managed to convince them that giving £15,000 to two 21-year-old, recently graduated students, was a good idea! Competitions are great – our first was a postgraduate university version of Dragons’ Den. We were thrilled to win the ‘best pitch’ prize.

We are about to embark on an equity crowdfunding round. We were inspired by the success of graduate Alfred Ajani, who stood in Waterloo asking to be hired. We, with a big banner, will be doing the same; asking the underground public to back our venture.

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‘Dirty Paki Lingerie’ takes stage in Catskill

WHAT: ‘Dirty Paki Lingerie’

WHEN: September 4 and 5 at 7:30 p.m. and Sept. 6 at 2 p.m.

WHERE: Bridge Street Theatre 44 West Bridge St., Catskill

DETAILS: Written and performed by Aizzah Fatima. Directed by Erica Gould. “Dirty Paki Lingerie” premiered in NYC in 2011 at The Midtown International Theater Festival and has toured the world since then. In the performance, Fatima plays six Pakistani-American Muslim women ranging in age from a 6 to 65 and a dozen other minor characters. Tickets are $15, and $10 for students and seniors.

CONTACT: For reservations and information, call (518) 943-3818 or visit BridgeSt.org.

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