Does your man have nicer lingerie than you?

Turns out, women aren’t the only ones obsessed with their undergarments.

The typical HommeMystere client is a married man, 40 or older.Photo: hommemystere.com/REX Shutterstock

HommeMystere, an Australian lingerie company tailored just for men that first launched in 2008, is experiencing a surge in popularity since launching as an online retailer in March.

“Men’s lingerie sits in an undefined territory deemed ‘not exciting enough’ for adult stores and ‘too confronting’ for mainstream retail stores,” explains the HommeMystere website.

The company was founded by Australian couple Brent and Lara Krause, after Brent was unable to locate an affordable underwear option for men other than standard white cotton briefs.

But HommeMystere offers much more than lace-trimmed boxer briefs. Men can also invest in garter belts, stockings and even bras — or, as Frank Costanza would call them, “manssieres.”

Forty percent of HommeMystere’s business comes from the US.Photo: hommemystere.com/REX Shutterstock

The Krauses began HommeMystere as a small, hobby-size operation, creating pieces that look and feel like women’s lingerie but designed to fit the male body. The couple now has customers from more than 30 countries around the globe, with more than 40 percent of the site’s sales in the US.

The typical HommeMystere customer is described as male, married and older than 40 — and his taste is impeccable. “He has discerning taste in underwear and wants luxury garments, but does not need to show it off to others. He wants something new and exciting to buy, and usually has the disposable income to make that purchase,” the site explains.

In celebration of its online expansion, HommeMystere is releasing eight new styles on its site throughout the year, including the recent Monique and Genevieve styles.

HommeMystere currently boasts clientele from more than 30 countries around the world.Photo: hommemystere.com/REX Shutterstock

Share and Enjoy

This Brand’s Employee-Cast Lingerie Ads Are Totally Beautiful

British apparel company Lindex is starting a “Bra-volution” with a campaign starring all their bra-volutionaries, a.k.a. the stunning women who work for them.

Unfortunately it is still a subject of immense public interest when an ad campaign spotlights bodies that aren’t ordinarily allowed to appear in ads wearing unmentionables, but we’re glad to see this campaign. Tapping their own staffers doesn’t appear to be a publicity stunt because they’ve done it before. Looks like all the Lindex employees got the star treatment at the shoot, and you can even learn their names.

The diversity is limited, but it’s always better to see images of women for shoppers who might feel excluded by all those ads for bondage cutout undies. (Their new practical bra styles fit boobage from sizes A to E.) Unfortunately, the ladies wear jeans in the group shot to make everyone look unified, but it’s still an awesome improvement. It’s just a positively enjoyable bra-velation to see these first-timers get their shine on in these high-contrast shots. See the photos below.

[Fashion Gone Rogue]

Share and Enjoy