Courtesy AnaOno

A woman who was diagnosed with breast cancer at 27 has launched a new line of lingerie for women like she once was — exhausted, defeated, and unable to find a bra that fits after surgery.

Dana Donofree of Philadelphia told TODAY.com her “world flipped upside down” when she got the shocking diagnosis in 2010. “It was the day before my 28th birthday, and of course it was completely earth-shattering news,” she said. “I had my bridal shower the next morning with friends and family. It was two months before our wedding.

“I immediately went in for a double mastectomy and got the reconstruction,” Donofree added. Life was suddenly different in a big way—and also in many small ways she didn’t expect.

“I went to my underwear drawer and pulled out all the beautiful lacy bras I owned and I quickly realized this wasn’t going to work — I was no longer normal.”

Bras with underwire were painful and hard to fit into, as the shape of her reconstruction was different from her natural breasts. Plus, the apex point in many bras doesn’t fit some women who don’t have nipples after surgery. Donofree, now 33, spoke to her doctor, who recommended she wear sports bras or camisoles instead.

Courtesy AnaOno

“I thought, this can’t be it: This can’t be the way I’m going to have to live the rest of my life,” she said. “I can’t imagine wearing a sports bra every day to work, to business meetings, to a fun night out with my girlfriends. I made it my job to find a bra in the market.”

But she came up empty-handed. So Donofree, who had previous experience in the fashion industry, decided to design her own bras. Last May she launched AnaOno Intimates (a play off her first and last names) with a handful of pieces specifically designed for women who have dealt with mastectomies, and has since expanded the collection to add matching underwear.

Courtesy AnaOno

For the bras, Donofree ditched the underwire, adjusted the traditional shape and used stretchy fabrics to accommodate women who might have had a mastectomy on only one side.

She sells the products online and in select boutiques and donates 10 percent of proceeds to breast cancer charities. Soon she plans to add add plus sizes, and she’s working on getting the collection into more brick-and-mortar stores.

Jeanette Caligiuri, founder of Faith and Hope Boutique, a mastectomy store inside the University of Pennsylvania hospital that sells AnaOno, said the bras aren’t just about finding undergarments that fit; they’re a way for breast cancer survivors to feel like women again.

“The French lace, the colors, how pretty they are, how they fit — it brings back confidence, not just comfort, and that’s what was missing before,” said Caligiuri, who runs the shop with her sister. They’re both breast cancer survivors.

Courtesy AnaOno

“For someone who’s not in the thick of this, it’s hard to understand how a regular bra just doesn’t fit,” she added. “We have women who come in, and to be able to give them this, it makes them feel so good. It’s almost like a reward. It’s really changed a lot of lives, I think. I really do.”

Kate Thompson, who owns Flannel and Lace lingerie store in Manasquan, New Jersey, with her mother, said finding bras for women who have had a mastectomy has always been difficult — until now. “There’s just not been a lot to offer, especially for younger women,” she told TODAY.com.

The boutique started carrying AnaOno last week. “I think it’s going to do really well,” Thompson said. “We have people coming in who want something wire-free that doesn’t look like a sports bra or a granny bra.”

Courtesy AnaOno

Donofree said the bras have even been a hit among women who haven’t had breast cancer.

“I’ve had moms who are survivors come to conventions with their daughters, and the daughters walk out with bras, too!” she said.

Courtesy AnaOno

But Donafree’s main focus is on helping women who were once like she was: struggling to find something that makes them feel comfortable and beautiful after a decidedly ugly experience. Even the women who model AnaOno’s bras on the website are breast cancer survivors, Donofree said.

“The bras are also named after them, so in a way they’re all my muses,” she said. “These are all women in the Philadelphia area that I’ve met through support groups and the community, who have been incredibly supportive to me during the launch. So it was great to be able to showcase their journeys.”

Visit AnaOno Intimates here.

Courtesy AnaOno

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Heidi Klum releases promo for lingerie line, features Sia’s ‘Fire Meet …

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Posted April 23 2015 — 11:16 AM EDT

A slick video for Sia’s “Fire Meet Gasoline” appeared online today—and unlike the previous three videos for 1000 Forms Of Fear songs, this one doesn’t star 12-year-old phenom Maddie Ziegler. It’s a promotional video for Heidi Klum’s lingerie line, Heidi Klum Intimates, and stars the supermodel alongside Game of Thrones actor Pedro Pascal.

The clip is hot in multiple ways, juxtaposing sensual scenes between the supermodel and the actor—best known as the Red Viper—with actual flames. “Fire Meet Gasoline” was directed by Francesco Carrozzini, who has also helmed videos for A$AP Rocky, Lana Del Rey, and Beyonce.

Correction: An earlier version of this post stated that the “Fire Meet Gasoline” video was a Sia music video. A press release describes it as a “music video scored to Sia’s song ‘Fire Meet Gasoline.’” Sia gave Klum permission to use the song, but the clip is not directly associated with the singer. “I love great collaborations and to be given the opportunity to appear in the video while wearing my Heidi Klum Intimates collection, is definitely up there,” Klum elaborated in the release.

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