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Plus size lingerie retailer Curvy Girl Lingerie is now branching out into the swimwear scene with the launch of their new Curvytini custom-made swim line for plus size women.
Curvy Girl Lingerie has partnered with Northern California-based swimwear company UjENA, to create these custom bikinis exclusively for Curvy Girl in sizes up to 5x/6x. Curvy Girl Lingerie owner Chrystal Bougon told us that they have been testing them at their boutique in San Jose, California and the response has been overwhelming.
With the emergence of more plus size women embracing their bodies and rocking swimwear, including two piece suits, this collection is right on time. Curvy Girl Lingerie also uses models of different shapes and sizes, which is always refreshing to see.
Here’s the official press release about the new Curvytini swimwear line at Curvy Girl Lingerie:
New Exclusive Swimwear Line for Plus-Size Women
Curvy Girl Lingerie Partners with UjENA to Create Curvytini
San Jose, CA (April 22, 2015) – Curvy Girl Lingerie, the first plus-size lingerie store in the country, is proud to introduce its brand new line of swimwear, Curvytini, designed with the plus-size woman in mind.
“I’m so excited we’re able to make swimwear that voluptuous, plus-size women can look and feel confident and sexy in,” explained Chrystal Bougon, Curvy Girl Lingerie’s owner. “In addition to filling a great need for curvy girls, I’m thrilled our customers were able to model the suits for our website!”
Created by UjENA exclusively for Curvy Girl Lingerie, Curvytini is designed and created specifically for the boutique and its voluptuous customers. From bikinis with mix/match tops and bottoms to sexy one-piece suits, all Curvytini pieces are sewn in locally in Mountain View, CA.
In addition to all online orders being custom-made, Curvy Girl Lingerie also stocks a limited supply of the line of swimwear at the boutique for women to try on. The two-piece swimsuits are sold as separates to help customers get the best fit for their curvy body, in addition to letting them mix and match colors and styles.
Find out more and see the Curvytini designs at shop.curvygirlinc.com/swimwear.
About Curvy Girl Lingerie
Curvy Girl, in San Jose, CA, is the first lingerie store in the U.S. for plus-size women. With a “Sexy Isn’t a Size” motto, the store carries items in sizes 14-28/30. Owner Chrystal Bougon created Curvy Girl because she believes that all women deserve a safe place to shop, without judgment, where they can find sexy lingerie and panties, and swimwear that fit well and make them feel pretty and sexy. curvygirlinc.com.
About Ujena
UjENA is USA-made and family-owned. Est. in 1984, they are a little bit sexy, a little bit sassy and a lot about EVERY woman. We are American-made and internationally worn. Hand-cut and sewn in the San Francisco Bay Area. ujenaswimwearblog.com.
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Frederick’s of Hollywood Group Inc., known for its racy women’s lingerie, filed for bankruptcy after closing all its stores and reaching a deal to sell the company as an online-only venture to Authentic Brands Group LLC.
The Los Angeles-based company notified customers on its website that it had closed all its brick-and-mortar locations. The company listed $36.5 million in assets and $106 million in debt in Chapter 11 papers filed Sunday in U.S. bankruptcy court in Wilmington, Delaware.
Frederick’s reached an agreement with Authentic Brands to sell its e-commerce operations, inventory and intellectual property for $22.5 million in cash and 25 percent of future brand revenue, according to court filings. The company will run a court-authorized sale process and hold an auction if other offers surface.
Last year, Frederick’s was taken private for about $24.8 million by investors led by a unit of New York-based Harbinger Group Inc., according to a statement. Harbinger wrote off $60.2 million in goodwill impairment related to Frederick’s in a February regulatory filing.
At the time of the Harbinger deal, Frederick’s had 94 women’s clothing stores. At its height it had more than 200.
Salus Financing
Frederick’s will seek permission to obtain $11 million in bankruptcy financing from current lender Salus Capital Partners LLC, according to court documents. The Needham, Massachusetts-based lender, an affiliate of Harbinger, is owed about $33 million in secured debt.
Harbinger also holds more than $16 million in unsecured notes and more than $10 million of Frederick’s almost $57 million in unsecured trade debt.
Frederick’s, founded in 1947, paved the way for companies like L Brands Inc.’s Victoria’s Secret, introducing U.S. women to push-up bras and thong underwear, according to its website.
The company previously sought bankruptcy protection in July 2000 and received court approval of its exit plan in December 2002, according to court documents.
The past two years have seen a number of women’s clothing retailers head into bankruptcy, including Loehmann’s, Dots and Delia’s. Like them, Frederick’s fell prey to a slowdown in mall traffic and the growth in online shopping.
“Increased competition from other apparel retailers and brands” and dwindling mall traffic led to nearly a decade of slumping financial performance, Chief Operating Officer William Soncini, said in court documents.
Frederick’s has racked up more than $165 million in losses since 2008 as its sales steadily declined year after year, as customers favored competitors or cut back on spending, according to court filings.
The case is In re Frederick’s of Hollywood Group Inc., 15-10837, U.S. Bankruptcy Court, District of Delaware (Wilmington).
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