DoYouGreen Can Turn Old Christmas Trees Into Lingerie
December 28, 2014 by admin
Filed under Latest Lingerie News
Comments Off
If you have a Christmas tree in your home right now, you’re probably planning to put it out on your curb with the rest or your garbage in a week or two. But in the future, you might be able to give your old tree a new life as something else.
French company DoYouGreen has come up with a way to turn pine trimmings into a soft fabric, perfect for garments like lingerie. The fabric is smooth, thin and naturally anti-bacterial. In addition, it requires no chemical processing to go from wood to fabric. So it’s even more of an environmentally friendly process than other wood-based fabric materials like bamboo.
Founder Sophie Young told Fast Company:
“Of course you can’t transform a tree into fabric without using something. If we are wearing lingerie it must be very thin, very comfortable. But the process is natural because of using a lot of enzymes. And you must remember that even something like cotton can’t have colors without chemical processing.”
The material was originally developed by an architect who wanted to find a use for tree trimmings that weren’t fit for construction projects. So it’s clear that the environmental factors really drove the creation of this material. But being green doesn’t automatically mean that consumers will line up for a new product.
In this case, the material works perfectly for a product like lingerie. So there’s a selling point beyond the eco-friendly aspects.
As a result, DoYouGreen offers a little something for everyone. Thee is the usability of the product that makes it a practical product customers either need or want. And then there is the recycled aspect which adds interest from an environmental point of view. So it will obviously have greater appeal to customers who care about environmental issues.
The big questions remains whether people will buy it? Could the future belong to clothing made from old pine trees?
Image: Do You Green Paris, Facebook
Share and Enjoy
Some retailers still selling used lingerie – WRCB
December 27, 2014 by admin
Filed under Latest Lingerie News
Comments Off
By Jeff Rossen and Jovanna Billington, NBC News
(NBC News) – In 2010, TODAY aired a Jeff Rossen investigative report in which hidden cameras revealed some retailers reselling returned underwear. The investigation found outlets of Victoria’s Secret, Nordstrom, Wal-Mart, Macy’s, Bloomingdale’s, The Gap and Marshalls taking used underwear back from customers and putting it back on their shelves. When confronted, the retailers said they’d “re-educate” their staffs.
Following up four years later, the Rossen Reports team returned to New Jersey outlets of the same chains (though not the exact same stores) with hidden cameras. As in 2011, they purchased women’s underwear and removed all the tags. Before returning the undergarments to the stores, the Rossen team put two little dots on each label with black marker to identify the items.
At Macy’s, the returned underwear wound up in a clear plastic bag with other “damaged” items. At Bloomingdale’s, the clerk took the underwear to the back room, and it was never seen again. There were similar results at Nordstrom and The Gap.
But at Victoria’s Secret, the sales clerk quickly tossed two pairs of returned underwear behind her, and it didn’t take long for both items to wind up back on a table for sale, as new.
At Marshalls the Rossen team bought a set of underwear and a swimsuit, not only taking off all the tags, but also removing the protective liner from the bathing suit so it looked used. When the items were returned, the saleswoman wasted no time putting on new tags. The bikini and underwear were carted out and put right back on the racks as if they were brand new, even though a sales associate assured a Rossen producer that “we can tell if it’s used or not.”
“So if it looks like it’s been used, you won’t sell it, right?” the producer asked.
“We don’t do that …. no,” the associate replied.
Putting used garments back on sale is “disgusting, and it’s gross, and it’s something that you wouldn’t expect to find at a major retailer,” according to Tiffany Yannetta, managing editor of style and shopping site Racked.com.
“To sell a bathing suit bottom without the sanitary lining would be like selling milk without the seal,” Yannetta said.
But Yannetta was even more surprised by what happened at Wal-Mart. After the Rossen producer returned the underwear, a hidden camera captured the sales clerk stapling new tags on and tossing the used underwear into a cart of returns.
An associate seemed to realize that the underwear had been used, asking, “You think they wore that?” But when the Rossen team returned to the store the next day, they found the same underwear right back on the rack for sale. (The Rossen team bought the underwear again to remove it from sale.)
In a statement to NBC News, Wal-Mart acknowledged that the results of the investigation were “absolutely unacceptable.” Victoria’s Secret said that what was captured on hidden camera was a “clear violation” of their policy. Marshalls said they were “disappointed” that their “procedures were not followed.” All three companies again promised to re-educate their staffs.
Statement from Victoria’s Secret in response to this report:
Statement from Wal-Mart in response to this report:
Statement from Marshalls in response to this report: