Giles Deacon’s second lingerie collection for Ann Summers

The British high-street lingerie label has teamed up with the London-based designer for the second time to create an “unapologetically sexy and bold” autumn/winter underwear collection. Think Ann Summer’s sensuality and sexiness combined with Deacon’s trademark wit and playfulness.

The 43-year-old designer’s innovative capsule includes four key lingerie ranges and sex toys featuring laces, silk and prints, and pieces like a black marabou robe, bras with flirty feather ticklers attached to them and even a black gown.
Prices range from £20 (for a bra) to £150 (for the satin dress).

Speaking about the range Deacon said: “I knew at the start when designing the collection that I wanted it to combine great shapes, thoughtful details and to be of the highest quality that would enable the pieces to be aspirational yet affordable.

“I also thought about different women who might be buying these pieces when designing the collection, with different aspects to their personalities whether that’s flirtation, dominance or playfulness – the finished collection enables them to pick and choose and have some fun with all of the ranges as a collection of lingerie that can be the foundation for any outfit or occasion.”

Jacqueline Gold, CEO of Ann Summers, added: “Giles’ collections are sexy yet always have a sense of fun, values that are in-line with the Ann Summers brand – as a designer he is not afraid to be daring or to take risks, which is important for Ann Summers. We’re so excited to launch this collection to our customers.”

Giles for Ann Summers is now available in stores and online
annsummers.com.

Read more: Lingerie brand Nubian Skin is set to launch new range of ‘nude’ underwear for darker skin tones
Britney Spears designs an affordable lingerie collection for Change Lingerie
Agent Provocateur launches new lingerie collection with sexy film ‘Le Salon’

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American Eagle Stopped Airbrushing Lingerie Models And Sales Are Soaring

Aerie/American Eagle

American Eagle has ditched PhotoShop for lingerie ads — and customers are flocking to the brand. 

Since January, ads for the company’s Aerie line have featured models without airbrushing.

“We left beauty marks, we left tattoos, what you see is really what you get with our campaign,” brand representative Jenny Altman told Good Morning America earlier this year. 

Sales of Aerie lingerie soared 9% last quarter, executives said on a conference call with investors.

American Eagle’s strategy stands in contrast to Victoria’s Secret, which recently faced backlash for an ad of its lingerie models with the caption “The Perfect ‘Body.’” 

Even though the slogan referenced Victoria’s Secret’s ‘Body’ lingerie line, many said that the message was unattainable for young girls. 

American Eagle executives say the company wants to promote more realistic standards for its teenage customers. 

While the models are still very thin, imperfections are visible. 

Here are some images (Photography by John Urbano): 

Aerie/American Eagle

Aerie/American Eagle

 All photos by John Urbano

SEE ALSO: 
Photos From The Victoria’s Secret Fashion Show

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