Is Britney Spears a “Toxic” new addition to the lingerie industry? Less than a week after RadarOnline.com exclusively revealed that Beverly Hills boutique Addiction Nouvelle Lingerie accused the pop star of ripping off their designs, another intimates company is stepping forward with similar claims.
London-based lingerie brand Playful Promises posted a photo comparing the 32-year-old’s Intimate hangtags to their own well-established tags on their official Facebook page.
“Really worried that the new Britney Spears lingerie range’s branding might have copied our Playful Promises branding as it looks really similar to me!” they wrote on September 11, two days after the single mom’s Intimates line launched in the United States. (Playful Promises was established in 2004.)
“Does look similar, but hers looks like a cheap copy!” said one.
“Well that’s just rude,” huffed another.
With it’s black corset design and cursive script, Spears’ logo also appears to be remarkably similar to Playful Promises’ logo.
Insiders tell Radar that Playful Promises has consulted lawyers, who said they could potentially make an action for copyright infringement of the artwork.
Not surprisingly, Spears has admitted to being heavily influenced by British lingerie brands.
“I’ve been to Europe and I went to London and I saw the most amazing lingerie store. I was like ‘I have to do something like this!’” the Las Vegas performer recently told Pop Sugar of her line’s inspiration.
Do you think Britney copied Playful Promises’ branding? Sound off in the comments.
It all started with her creation of Von Follies, a line aimed at new nursing mothers who want to feel a bit more beautiful. The collection has been in stores for a few weeks now, but it had its official launch at Destination Maternity in New York City yesterday.
As for the notion of motherhood, Von Teese has rethought it, according to a recent interview.
“Maybe it’s in the cards for me or maybe it isn’t, but it doesn’t diminish me as a human being if it’s not. It’s definitely been something that’s on my mind. It’s one of the things that came up in my life. I’ve been thinking about it a lot since I created this line. Personally, I’ve pondered the conundrum of finding beautiful lingerie at that time. I’ve heard of the dilemma that my friends have faced in trying to find bras during the breast feeding phase of motherhood.”
The Von Follies collection has already come under fire because some women think the last thing new mothers are worried about is sexiness. Von Teese counters that notion by pointing out that her lingerie is not aimed at seducing men. Instead, she created pieces she believes will make women feel good about themselves and, if a pretty nursing bra does that, then her mission has been accomplished.
Do you think this collection will sell as well as the others in Von Teese’s empire? The “Queen of Burlesque” has more than proven to have some razor-sharp business senses up until now. Will this be another great idea that makes the 41-year old bombshell some serious cash?
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TagsDita Von Teese, lingerie, burlesque, babies, nursing, Von Follies, launch, motherhood, backlash, bombshell
