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Abbey Clancy flaunts svelte figure in sheer gown at lingerie event

September 24, 2014 by  
Filed under Latest Lingerie News

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Fehintola Betiku for MailOnline

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She made a name for herself as a lingerie model.

So in a successful smoldering effort to prove she’s still got it, Abbey Clancy wowed on Saturday evening in Verona, Italy.

Dressed appropriately as she made her way to the opening performance of Intimissimi on Ice: OperaPop, the 28-year-old stunned in a floor length sheer gown.

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Sheer delight! Abbey Clancy left little to imagination on Saturday in Verona as she attended Intimissimi on Ice

Sheer delight! Abbey Clancy left little to imagination on Saturday in Verona as she attended Intimissimi on Ice

Putting on an awe-inspiring display, Abbey took to the red carpet in a striped purple gown made up of sheer panels.

Protecting her modesty, the mother-of-one wore a black lingerie under the silk ensemble which she topped with a black blazer.

Wearing her hair down in loose waves, Clancy, who is married to footballer Peter Crouch, wore a chunky black bracelet with a matching ring while she toted a small clutch bag.

The model completed her look with feline eyes and a nude shade of lipstick. 

If you've got it flaunt it! Abbey, 28, completed her look with a black blazer, matching accessories and a clutch

If you've got it flaunt it! Abbey, 28, completed her look with a black blazer, matching accessories and a clutch

If you’ve got it flaunt it! Abbey, 28, completed her look with a black blazer, matching accessories and a clutch

Gorgeous: The mother-of-one went for feline eyes while wearing a lashing of nude lipstick

Gorgeous: The mother-of-one went for feline eyes while wearing a lashing of nude lipstick

The glamorous: Irina Shayk, Ana Beatriz Barros, Bianca Balti and Katsia Zingarevich took to their seats for the performance which showcased the luxury lingerie brand's new collection

The glamorous: Irina Shayk, Ana Beatriz Barros, Bianca Balti and Katsia Zingarevich took to their seats for the performance which showcased the luxury lingerie brand’s new collection

During the evening, those in attendance, who included Irina Shayk, Ana Beatriz Barros, Bianca Balti and Katsia Zingarevich, enjoyed performances by Happy singer Pharrell Williams. 

Powerhouse artist Anastacia also sang at the the event which was a showcase for the latest styles of the luxury lingerie brand Intimissimi.

Skater Carolina Kostener dazzled on the ice at the frozen over amphitheatre as did Stephane Lambiel, Pang Qing, Tong Jian, Luca Lanotte and Anna Cappellini. 

Women in black... Chart topping singers Anastacia and Kiesza were also in attendance at the event 

Women in black... Chart topping singers Anastacia and Kiesza were also in attendance at the event 

Women in black… Chart topping singers Anastacia and Kiesza were also in attendance at the event 

Providing the entertainment... Pharrell Williams wowed the crowd as he took to the stage at the show 

Providing the entertainment… Pharrell Williams wowed the crowd as he took to the stage at the show 

Back in the UK, Alex Gerrard appeared to be channeling her inner Cher on a night out by donning a see-through lace bodysuit that showed off not just her enviable figure but her white knickers.

The glamorous WAG, 31, opted for a cut-out black catsuit with sheer panelling for a visit to the Empire nightclub in Liverpool.

Gerrard wore her blonde hair in a sleek side parting and went for a sixties inspired makeup with false lashes and pale pink lips. 

Back in the UK... Similar to Abbey fellow WAG Alex Gerrard showed off her amazing figure in a lace all-in-one

Back in the UK… Similar to Abbey fellow WAG Alex Gerrard showed off her amazing figure in a lace all-in-one


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La Perla Lingerie Elevates Brand to a New Level of Luxury

September 24, 2014 by  
Filed under Latest Lingerie News

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End the show.

Something is going very right there.

Year to date your sales are up double digits.

You said that even this month they are accelerating.

What’s happening?

As of one year ago we were purchased by a new company out of london.

There have just been a lot across the board to elevate the brand.

New ad campaigns, new marketing, something we haven’t seen in the last five to six years, renovating the store and making sure that our boutique environment is elevated inconsistency with what you see throughout the brand.

We want that customer experience, as well as new products.

We have taken the products and customers are responding in sales.

It is sort of counterintuitive that you could raise your prices and demand spikes, although many luxury brands have done it.

Raising prices and it seems to be working.

You, now, have courses that cost $50,000. how big is the demand, really, for multithousand dollar horses?

As our new ownership has committed to date in the brand up in every way, we launched made-to-measure, where some of the items have 14 karat gold thread in the lace.

The fabrics are the best that you can find.

The laces are produced and cut only for love perla.

Some of the items require 30 measurements and take months to make.

There is a customer that wants that sartorial, custom-made experience and we want to make sure that we cater to them.

It is really a global luxury traveler.

Clients through the middle east, the u.k., those customers are looking for that experience and we want to make sure that we are providing it.

How old is that customer?

A young woman splurging on lingerie?

A middle-aged woman with plenty of money?

Are you selling in the u.s. to americans?

Or is it perhaps men looking to spend a couple of thousand dollars on a corset?

We do sell to men and we do have a business there, but the core of the dna is the brand with women confident about buying for themselves.

We just did some research as a company and when you look at the fastest-growing part of our business it is a younger customer.

Certainly the core business is that dirty to 35 range, which the internet really speaks well to, bringing newer and younger customers to the brand.

Also our core customers are still what i would call pretty young.

So, you would again think that with luxury settings and more mature clients, here we are also bringing other clients into the brand.

You are also getting into men’s clothes.

An italian label known for luxurious lace and garter belts, lovely and elegant, what is the menswear line going to look like?

It really is part of our growth strategy.

When you look at the research, it is an important part of the luxury market long-term.

The ownership group saw that and wanted to make sure that we continue that business and build it out for the long term.

We have a creative director that launched in june and the product is the finest fabric.

It takes inspiration from perla . are we talking boxers, briefs, or just some shorts?

Silk.

Amazing fabric, going back to the craftsmanship.

Cool, so looking forward to seeing that in north america.

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