Lingerie brand Ultimo strikes deal with House of Fraser

Its spring and summer collection, modelled by TV’s Strictly Come Dancing winner Abbey Clancy, will feature on the store’s website.

Ultimo founder Michelle Mone said: “Our growth strategy is focused on three key areas – growing store presence, increasing our product offering and online expansion.

“We have seen online lingerie sales outpacing traditional sales channels. So we’re thrilled now to be stocked on houseoffraser.co.uk where we hope to capitalise on this growing trend.”

- House of Fraser is in advanced talks on a possible sale to Chinese conglomerate Sanpower for about £450million, potentially derailing a planned summer stock market listing.

Share and Enjoy

Lingerie Line Intimint by Cosabella Gets into the Activewear Game

(Courtesy: IntiMint by Cosabella; Topanga Legging, $70; Triangle Sports Bra, $50)We’ve long been fans of family-owned Italian lingerie company Cosabella and its assortment of colorful, lacy underthings, so we were thrilled when the brand partnered with monthly membership e-tailer IntiMint in February to offer more affordable undergarments. Now, just two months after its big debut, IntiMint by Cosabella is branching out into activewear that fits like a second skin.

From sports bras ($50) to camisoles ($60), and leggings ($70) to shorts ($50), the brand new athletic collection ($50–$70) is named after California’s Topanga Canyon––appropriate, since desert heat and sweat is all you need to inspire you to get moving, gracefully, as warmer weather rolls around. 

We love how stylish detailing such as mesh insets, criss-cross double straps and ruching (as with these cute shorts, pictured below) perk up practical, workout-ready basics. Another fashionable reason to get in shape—we’ll take it.

(Courtesy: IntiMint by Cosabella Topanga; Ruched Shorts, $50)The IntiMint by Cosabella Topanga Collection launches today and is available exclusively online at intimint.com.

Share and Enjoy